
Standard Deviation Podcast
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Latest episodes

May 26, 2024 • 52min
Don't fall in love with your ideas
In this podcast, the hosts discuss challenges in reproducing logos on hoodies, insights from a US vendor conference, navigating speaking opportunities, and the importance of collaboration in enhancing ideas. They also delve into product design post-user research, an interview with a guest on transitioning from art to code, and embracing human connections over tech trends.

4 snips
Apr 30, 2024 • 49min
Colouring In
Exploring technology trends like iOS 17.4 and challenges for developers. Colorful analytics consultant uses vibrant visuals. Career transition from digital marketing to training highlighted. Tailored data analytics training and consultancy strategies discussed. Understanding customer journeys, data maturity, and building client relationships.

Apr 12, 2024 • 52min
Not best practices again
Discussions on navigating complexities of Constant Mode in GA Four, challenges in analytics and marketing, understanding the value of qualitative data in research, and online technical marketing courses. Also, exploring user behavior through research and the importance of heuristic evaluations in website design.

Mar 18, 2024 • 1h 2min
Data Classrooms
Exploring challenges of managing illnesses from daycares, navigating Digital Markets Act impact on tech companies, empowering education in data and marketing with a technical marketing handbook, journey of guest from analytics expert to entrepreneur, recommendation of GA4 course, upcoming speaking engagements in Europe, and engaging with guest speaker's content and courses

Feb 13, 2024 • 30min
Back in the groove
The speakers discuss their struggle with New Year's resolutions and quitting coffee. They mention the upcoming certificate for listeners and the importance of building a balanced skill set. They thank the intro creators and mention the upcoming podcast and article.

7 snips
Dec 13, 2023 • 1h 2min
Charles in charge
The hosts discuss festive mood and vacations. They talk about technical marketing, building a strong foundation and recommend the book 'Code'. They tease future episodes on digital marketing and the internet. The speakers discuss challenges in the advertising industry, and reflect on Charles and tease for the next season.

Nov 6, 2023 • 1h 10min
Cookies, ads and regulations
The podcast discusses frustrations with the lack of discussion on digital analytics, introduces a guest expert in AdTech and Martech, explores the era of third-party cookies and the importance of maintaining an open internet, and highlights the advantages of using an expert network for meetings.

Oct 8, 2023 • 49min
Well defined events
The hosts discuss their research process, AI use, and the possibility of writing a book. They explore NLP for customer research, mention updates to their course, and discuss strange songs and drum riffs at conferences. They also talk about writing a workbook and the complexity of event tracking and assigning meaning to events.

Sep 22, 2023 • 59min
Select Star
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode <<Team Simmer's latest article: How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?NEW Server Side Course by TeamSimmerGA4 BigQuery Course by TeamSimmerJuliana's latest article: Introduction to Natural Language Processing and its business applicationsLearning resources for Google Cloud (with LABS)GA4 BigQuery ResourcesMode Analytics SQL courseConnect with Khrystyna GrynkoKhrystyna's Grynko's Medium
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Aug 11, 2023 • 39min
The bridge
The podcast hosts discuss their summer vacation, upcoming travel plans, and the possibility of moving to a Nordic country. They also talk about the positive impact of a recent switch in analytics and the need for conversations about consent and privacy. The hosts mention the upcoming guest appearances for the season and discuss various updates and projects, including a new heavy metal festival and a technical marketing guide.