Standard Deviation Podcast Charles in charge
7 snips
Dec 13, 2023 The hosts discuss festive mood and vacations. They talk about technical marketing, building a strong foundation and recommend the book 'Code'. They tease future episodes on digital marketing and the internet. The speakers discuss challenges in the advertising industry, and reflect on Charles and tease for the next season.
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Technical Marketing: Risk and Depth
- Technical marketers work with technologies that can cause significant damage if misused.
- They go deeper into how things work "under the hood", unlike less technical marketers.
Prioritize Foundational Knowledge
- Build a strong foundation by understanding the building blocks of your discipline.
- Don't chase shiny new things without grasping underlying concepts.
Data Literacy in the Internet Age
- Data literacy is crucial for using AI and other emerging technologies effectively in marketing.
- Marketers need to understand how the internet works at a basic level, including browsers, JavaScript, and SEO.