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The hosts discuss festive mood and vacations. They talk about technical marketing, building a strong foundation and recommend the book 'Code'. They tease future episodes on digital marketing and the internet. The speakers discuss challenges in the advertising industry, and reflect on Charles and tease for the next season.
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Quick takeaways
- The future of analytics is uncertain due to the potential impact of third-party cookie deprecation and changes in attribution APIs and privacy sandbox
- Technical marketers need a strong foundation in the field, including data literacy and understanding how the internet works
Deep dives
The future of analytics in 2024
The speakers discuss the uncertainty surrounding the future of analytics in 2024. They mention the potential impact of third-party cookie deprecation and the changes in attribution APIs and privacy sandbox in Chrome. They highlight the reactive nature of the industry and the lack of a clear direction or gold standard that everyone is heading towards. They express the need for proactivity and ethical considerations regarding consent and privacy. They also mention the importance of asking the right questions and avoiding distractions from technicalities that do not directly impact day-to-day work.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode