The speakers discuss their struggle with New Year's resolutions and quitting coffee. They mention the upcoming certificate for listeners and the importance of building a balanced skill set. They thank the intro creators and mention the upcoming podcast and article.
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Quick takeaways
Developing technical skills is essential for marketers to stay competitive.
Building a collaborative mindset and soft skills are equally important for success in the workplace.
Deep dives
Season 3 is Here!
The podcast kicks off its third season with the hosts discussing their holiday break and getting back into the groove of work and life. They share their New Year's resolutions, including reducing coffee consumption and cutting out sweets. One host shares their experience of quitting coffee and sugar, noting the initial difficulties and positive results.
The Technical Marketing Handbook
The hosts discuss their ongoing project, the Technical Marketing Handbook, which aims to provide free content to help marketers develop both vertical and horizontal skills. They explain the idea behind the handbook and how it can benefit technical marketers by enabling them to communicate and collaborate effectively across various areas of digital marketing.
Expanding Horizons with SEO and Mobile Apps
In this season, the podcast plans to delve into new topics including SEO and mobile apps. The hosts acknowledge the importance of technical skills for marketers and encourage listeners to invest in acquiring additional knowledge to stay competitive. They express their excitement about exploring SEO and mobile app technologies and hope to bring on experts in these fields as guests.
Soft Skills and Collaboration
The hosts emphasize the significance of developing soft skills and building a collaborative mindset in the workplace. They discuss the value of teamwork and cross-pollination between agencies and in-house teams. While acknowledging that introverted and technically skilled individuals can still excel, they stress the benefits of stepping out of comfort zones and broadening knowledge in areas such as business acumen and understanding internal processes.
5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there. Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now.