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The podcast discusses frustrations with the lack of discussion on digital analytics, introduces a guest expert in AdTech and Martech, explores the era of third-party cookies and the importance of maintaining an open internet, and highlights the advantages of using an expert network for meetings.
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Quick takeaways
- Advertisers face challenges with the deprecation of third-party cookies, leading to the need for alternative media types and one-to-one consumer relationships.
- The concentration of power among big advertisers and walled gardens poses challenges for regulators, who struggle to dismantle these players and address self-preferential measurement.
Deep dives
Transition from self-serve flash banner ad builder to dynamic ads
The speaker discusses their experience in ad tech, starting with a self-serve flash banner ad builder that later pivoted to dynamic ads.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode