Evolution into Marketing Analytics

Starting in digital marketing and transitioning to become a digital analyst, the speaker delves into their journey from link building to an in-depth understanding of behavioral data. A pivotal moment arose when working on a custom CDP for a football team using Snowplow, a cloud-first behavioral data collection platform, to personalize emails based on user kit customization. Despite initial challenges in learning SQL and navigating AWS infrastructure, the speaker successfully bridged the gap between technical and analytic realms.