In this podcast, the hosts discuss challenges in reproducing logos on hoodies, insights from a US vendor conference, navigating speaking opportunities, and the importance of collaboration in enhancing ideas. They also delve into product design post-user research, an interview with a guest on transitioning from art to code, and embracing human connections over tech trends.
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Quick takeaways
Accessibility is the foundation of good design in product redesign projects.
Collaborative decision-making involves feedback from various sources to align design with business and user needs.
Aaron employs a hierarchy of evidence approach in design, using various studies to make informed design choices.
Deep dives
Starting Point for Redesign
When tackling a product redesign project, Aaron emphasizes starting with accessibility, followed by ease of use, and finally focusing on aesthetics. She views accessibility as the foundation of good design, ensuring that the design is user-friendly and visually appealing.
Collaborative Decision-Making
Aaron values a collaborative approach to decision-making, incorporating feedback from various sources and considering business metrics, customer preferences, and personal beliefs. She prioritizes creating a holistic design that aligns with both business goals and user needs.
Hierarchy of Evidence in Design
Aaron employs a hierarchy of evidence approach in design, utilizing observational studies, randomized controlled experiments, usability studies, and more to inform her decisions. By assessing all available evidence, she aims to make deliberate and well-informed design choices.
Focus on Customer Experience
Aaron's key motivation lies in enhancing customer experience and making their lives easier. She emphasizes the importance of understanding customer struggles, empathizing with their emotions, and creating solutions that genuinely improve their interactions with products and services.
Balancing User Needs and Design Principles
Aaron stresses the importance of balancing user preferences and design principles by aligning business objectives with customer experience goals. She uses a structured approach to consider data-backed decisions, ensuring that design choices reflect both user feedback and strategic business metrics.