Standard Deviation Podcast Data Classrooms
Mar 18, 2024
Exploring challenges of managing illnesses from daycares, navigating Digital Markets Act impact on tech companies, empowering education in data and marketing with a technical marketing handbook, journey of guest from analytics expert to entrepreneur, recommendation of GA4 course, upcoming speaking engagements in Europe, and engaging with guest speaker's content and courses
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Hosts Share Personal Health Anecdotes
- The hosts shared personal stories about seasonal illnesses and nuisances like scabies affecting their families.
- These anecdotes lighten the conversation before moving into technical topics.
DMA Creates Consent Complexity
- DMA regulates gatekeepers like Google to enforce consent collection but does not fix underlying consent complexity.
- Uncertainty remains about downstream data impact, making risk assessment difficult for marketers now.
Differentiate Consent for Marketing Use
- Collecting email for account creation is based on contract, so explicit consent for that is not required under GDPR.
- Using personal data for marketing needs a separate legal basis, often explicit consent.