Exploring challenges of managing illnesses from daycares, navigating Digital Markets Act impact on tech companies, empowering education in data and marketing with a technical marketing handbook, journey of guest from analytics expert to entrepreneur, recommendation of GA4 course, upcoming speaking engagements in Europe, and engaging with guest speaker's content and courses
Create detailed educational content for practical learning experiences.
Utilize off-camera filming for easier editing in course production.
Revitalize course content with unique additions to attract new audiences.
Deep dives
Focused on Educational Content
Krista Seiden emphasizes the importance of creating educational content that goes deeper than high-level overviews. She compares her own in-depth courses to the more high-level courses produced by Google, highlighting the value of providing detailed and practical learning experiences.
Learning from Google's Course Production
Krista Seiden discusses her experience creating courses for Google and how it influenced her own teaching style. She notes the evolution of Google's video production approach and the shift towards outsourcing video talent. Krista highlights the use of off-camera filming for easier editing and the impact of engaging learners through enthusiastic on-camera presentations.
Maximizing Market Opportunities
Krista Seiden navigates the challenge of continually updating courses to keep up with changing platforms like GA4 while ensuring market relevance. She explores strategies for revitalizing content with unique additions to attract new audiences beyond the initial market base.
Engaging Attending Conferences in Europe
Krista Seiden looks forward to speaking at upcoming conferences in Europe, including SAO on the Beach in Spain and WebO Quebec in Quebec City, Canada. She shares her excitement for casual and interactive events like SAO on the Beach and emphasizes the importance of in-person engagements for networking and learning.
Connecting with Krista Seiden
To stay updated on Krista Seiden's educational offerings, consulting services, and speaking engagements, connect with her on Twitter @KristaSeiden, on LinkedIn as Krista Seiden, and visit ksdigital.co for courses and consulting work. Krista also shares insights on her blog at christaseiden.com.
We are back with episode 2 and we had Krista Seiden over!
In the intro, our hosts will talk about education gaps in the digital analytics community, gaps that cause fear, misunderstandings, and hesitance when it comes to topics like the DMA, Privacy Sandbox, and whatever the hell is going on right now in our space.
Luckily things take a more positive note with our amazing guests where we cover topics related to digital analytics education, online courses, content creation, and GA4, of course. Hope you will enjoy it!
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