Standard Deviation Podcast Attribution, MMM, MTA and all the other Ms
May 29, 2025
In this discussion with Barbara Galiza, a seasoned marketing and data consultant, listeners dive into the complexities of marketing attribution models like Multi-Touch Attribution and Marketing Mix Modeling. Barbara sheds light on the impact of privacy changes on data quality and offers insights into using podcasts as a marketing tool. The conversation also touches on the challenges of data-driven advertising, emphasizing the need for accurate attribution and streamlined analytics. Dive into her expert tips on overcoming hurdles and improving measurement frameworks!
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Risks of Undocumented Features
- Building solutions relying on undocumented features like Google Analytics cookies is risky and bound to fail eventually.
- Google should officially document and provide stable access to essential identifiers like session IDs to support server-side integrations.
Dangers of Massive Plugin Updates
- Large plugin updates in WordPress cause fear and risk due to complex interdependencies.
- Incremental updates would reduce risk and simplify maintenance for site administrators.
Use User Intelligence in Product
- Product development teams should gather user intelligence on how features are actually used, not only how intended.
- Use analytics and user stories in product cycles to fix real issues and improve usability.
