Attribution, MMM, MTA and all the other Ms
Standard Deviation Podcast
00:00
Navigating Data-Driven Advertising Complexity
This chapter explores the intricacies of data-driven advertising, focusing on the challenges of incremental testing and the reliability of ad vendors' reporting. It emphasizes the importance of accurate attribution, the need for streamlined analytics, and the potential role of AI in enhancing measurement capabilities for marketers.
Transcript
Play full episode
