Attribution, MMM, MTA and all the other Ms
Standard Deviation Podcast
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Navigating Marketing Attribution Challenges
This chapter examines the complexities of marketing attribution models, including Multi-Touch Attribution and Marketing Mix Modeling, while addressing common misconceptions and frustrations. The speakers discuss the impact of privacy changes and server-side tagging on data quality and advertising strategies, emphasizing the need for tailored measurement frameworks. Additionally, they explore the unique challenges posed by using podcasts as a marketing channel, highlighting the importance of actionable metrics and audience understanding.
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