Standard Deviation Podcast Definitely...not a lot of numbers!
Aug 7, 2025
Tim Ceuppens, the Chief Marketing Officer at Pit Pit and a data storytelling expert, shares fascinating insights on digital content and AI. He critiques the current frustrations with online search and the dependency on AI tools, stressing the need for critical thinking. Tim also reveals tips on mastering data storytelling, emphasizing visual over numerical presentations to effectively engage audiences. Plus, he humorously connects cinematic techniques from films like 'Jurassic Park' to enhance data communication, showing that storytelling transcends mediums.
AI Snips
Chapters
Transcript
Episode notes
Fix Your Site Structure Now
- Focus on schema, structure and JSON-LD to ensure machines can retrieve and rank your content.
- Do website data hygiene now instead of waiting for search UI changes to protect organic visibility.
Search Becomes A Harder Black Box
- ML-driven search increases the opacity of ranking signals and makes causality harder to prove.
- That creates frustration as sites lose clicks while their content is reused in zero-click results.
Only Present Data That Enables Decisions
- Present only the minimum data needed to support a decision tailored to your audience.
- Avoid dumping detailed metrics in mixed-audience meetings to prevent off-track debates.