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29min chapter
Scrolls, Clicks, and Data Tricks
Standard Deviation Podcast
Navigating SEO and GA4 Challenges
This chapter explores the intricate relationship between SEO and Google Analytics 4 (GA4), addressing common data discrepancies and the importance of data literacy. It critiques traditional engagement metrics and emphasizes the significance of understanding user interactions to enhance SEO performance. The discussion also highlights the evolution of analytics tools and the need for accessible training to bridge the knowledge gap in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode