Social Media Marketing Podcast

How to Use Google Analytics 4 for Marketing

Nov 17, 2022
Guest
Dana DiTomaso
Marketing analytics expert Dana DiTomaso discusses transitioning to Google Analytics 4, the necessity of migrating from Universal Analytics, differences in engagement metrics, custom tags and audiences for marketing strategies, and the importance of tracking audience engagement and content consumption metrics.
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Episode notes
1
Intro
00:00 • 2min
2
Journey from Web Development to Analytics with Focus on Google Tag Manager and Google Analytics 4
01:56 • 4min
3
Experience with LinkedIn Learning and Marketing Services for Clients
06:13 • 2min
4
Transition from Universal Analytics to GA4
08:13 • 13min
5
Exploring Engagement Metrics in Universal Analytics vs. Google Analytics 4
21:24 • 2min
6
Analyzing Audience Engagement and Content Consumption Metrics in Google Analytics 4
23:46 • 3min
7
Utilizing Custom Tags and Audiences in Google Analytics 4 for Enhanced Marketing Strategies
26:35 • 17min
8
Connecting with the Guest on Social Media and Website Resources
43:40 • 2min