How to Use Google Analytics 4 for Marketing
Social Media Marketing Podcast
00:00
Exploring Engagement Metrics in Universal Analytics vs. Google Analytics 4
Learn about the differences in engagement metrics between Universal Analytics and Google Analytics 4, including why bounce rate is not reliable in Universal Analytics and why engagement rate is used in GA4. Gain insight into the importance of understanding the variations in measurement methods between the two systems.
Transcript
Play full episode
