Utilizing Custom Tags and Audiences in Google Analytics 4 for Enhanced Marketing Strategies

The chapter explores the usage of a custom tag manager for Google Analytics 4, focusing on creating unique audiences for precise marketing strategies based on specific triggers. It discusses the importance of promptly setting up audiences, creating nested audiences, tracking audience interactions, and utilizing source, campaign, and medium data for marketing purposes. Additionally, the chapter highlights the integration of GA4 with Looker Studio/Google Data Studio and the benefits of using GA4 for enhanced reporting and tracking individual behaviors.