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3min chapter
How to Use Google Analytics 4 for Marketing
Social Media Marketing Podcast
Analyzing Audience Engagement and Content Consumption Metrics in Google Analytics 4
The chapter delves into adjusting the default engagement rate in Google Analytics 4, emphasizing the significance of distinguishing between genuinely interested users and others. It introduces content consumption metrics to track user interaction like reading time and scrolling behavior for insights on audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode