The Business Storytelling Podcast BONUS: Unlocking Success: Mastering the Marketing Approval Process
Jan 21, 2024
In this bonus episode, the host explores marketing approval processes that can help produce higher-performing content. The topics discussed include defining the marketing approval process, exploring standards and criteria, essential documentation, approval workflows, managing stakeholder input, and continuous process optimization.
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Episode notes
Define What Approval Actually Means
- A marketing approval process is simply the defined steps every piece of content must take before publishing.
- Clear rules on when something is formally approved prevent confusion and wasted effort.
Specify Review Standards And Roles
- Determine exactly what reviewers should check, like accuracy, brand voice, and strategic alignment.
- Assign specific review responsibilities so not everyone checks everything and reviews stay focused.
Document The Process In Your Workflow
- Document the approval steps in a simple, accessible place like Trello or your PM tool.
- Embed the documentation in the workflow so people follow the process step-by-step.