The Business Storytelling Podcast

BONUS: Unlocking Success: Mastering the Marketing Approval Process

Jan 21, 2024
In this bonus episode, the host explores marketing approval processes that can help produce higher-performing content. The topics discussed include defining the marketing approval process, exploring standards and criteria, essential documentation, approval workflows, managing stakeholder input, and continuous process optimization.
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1
Introduction
00:00 • 3min
2
The Significance of Determining People and Documentation for Marketing Approval
03:23 • 2min
3
Managing Stakeholder Input and Continuous Process Optimization in the Marketing Approval Process
05:16 • 3min