The Business Storytelling Podcast

Top LinkedIn Voice Lindsey Gamble, an expert in influencer marketing, discusses the significance of clarifying goals, the importance of true integration and valuable content. They explore how negative reviews can boost product sales. They also discuss different methods to find influencers and best practices for collaborating with them.

Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf, a fractional COO, on Episode 643 of "The Business Storytelling Show." We discuss: How do you know you need a fractional executive? What are the advantages? What are the potential disadvantages? And more... Join us. Connect with Ben's company: https://wolfsedgeintegrators.com/ Work with me as a fractional content marketer: https://www.christophtrappe.com/hire-a-fractional-chief-content-officer-for-cutting-edge-fractional-content-marketing/

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can companies use them to thrive?Where do companies struggle? And more... Join us and grab a copy of his book here: https://amzn.to/3TGitE7

This podcast discusses the three main areas of marketing workflows: strategy, creative process, and marketing ops. It highlights the importance of understanding the target customer segment and industry, as well as the challenges of starting from scratch. The three essential components of a successful marketing workflow are creativity, efficiency, and technical aspects. The transition from manual processes to digital collaboration is also emphasized, along with the introduction of tools like Salesforce and HubSpot.

Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI affect it? How can you tell when marketing is inauthentic? How to ensure your marketing is authentic Join us and grab a copy of his book here: https://amzn.to/3NyrU4R

Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us. Learn more about Greg's association here: https://www.mmaglobal.com/ai This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC.

Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ

Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.

John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show." Join us and grab a copy here: https://amzn.to/3T1SSFl This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts.