The Business Storytelling Podcast

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss: What are lead magnets? Why are so many less than perfect? The anatomy of a good lead magnets before AND after the signup. Join us and connect with Karen here: https://lnkd.in/gcYWbqSi

Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck. Join us and download the HUDU app here: https://heyhudu.com This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.

Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation. Learn more about Otherweb here: https://otherweb.com This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.

Jon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic. Join us and check out Jon's company here: https://lnkd.in/gatRkAs2 This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital 

Emily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into finding your writing voice. Join us. Connect with Emily at https://www.thepocketphd.com/

Here are my top 4 ways to grow your podcast. Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11 Having a successful podcast takes dedication and smart strategy. Here are 4 tactics for growing a podcast audience. Get on a Consistent Schedule The first tip is to release episodes on a regular schedule, whether that's weekly, biweekly, or monthly. Many podcasts fizzle out after 10 episodes because they don't stick to a schedule. By consistently publishing new episodes, you make it easier for listeners to tune in and build a habit of listening. Optimize for Search Next, optimize your content for search engines. Use keywords and phrases in your titles, and descriptions, and show notes so people can find your podcast when searching for related topics. This allows you to reach new listeners who are interested in what you cover. Book Relevant Guests Having guests on your podcast expands its reach, as they will promote their appearance to their own networks. Aim to book experts and influencers whose followers will be intrigued to check out your show. This cross-promotion is a proven way to grow an audience. Distribute the Video Version Finally, livestream recordings and distribute the video version on platforms like YouTube and Spotify. Though podcasting started as an audio-only medium, video opens up new ways to find and engage listeners. Consistent scheduling, SEO optimization, strategic guests, and video distribution - these tips can set you up for podcasting success. Implement them to expand your reach and listenership.

As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand and content. On this episode and in this article, I will walk through how to apply for the Amazon Influencer Program, and then optimize your storefront by adding idea lists, photos, videos, and live streams.  

Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.

Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.

Learn about Amazon Kindle Vella, a new publishing platform that releases story chapters called episodes. Explore the concept of interactive writing and audience voting for the next chapter. Discover the format and features of Kindle Vella, including episode-based reading and the use of tokens. Discuss the importance of high-quality content and using personal stories.