On this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing your own content. Join us. Connect with Bruce Shutan here: http://bruceshutan.com

We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analyzing your specific situation is key to finding the right balance between capitalizing on talents and addressing deficiencies. It's an age-old dilemma - are you better off doubling down on your innate abilities or working to improve your shortcomings? Conventional wisdom used to push the idea that well-rounded competency across all areas was ideal. However, in recent decades, there has been a shift towards playing to your strengths. As I mentioned in my book "Is marketing a good career?" It all comes down to your situation, stage in your career and also what team you're able to join.  

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for. Tools and sites mentioned on the show: SEO Minion: https://seominion.com Wincher: https://www.wincher.com?via=christoph70 Google Search Console: https://search.google.com/search-console Christoph's Content Corner: http://christophtrappe.com

Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement"Join us and grab a copy here: https://amzn.to/3Ex5AUo

I discuss what some types of influencer compensation are, which ones companies should consider and why.

Leaders and really anyone need to build connections to drive performance. Mark Carpenter, author of "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire" joins me on this podcast episode to discuss how people can build relationships through their own stories.Join us and grab a copy of his book here: https://amzn.to/45Na8Sg

Podcast pro Max Branstetter returns to "The Business Storytelling Show" to share the steps that podcast hosts can take to improve the guest experience and make a podcast interview a success.Connect with Max here: http://maxpodcasting.comWonder how to launch a podcast, download this checklist: https://lnkd.in/gt-qKTGv

Commenting on LinkedIn posts is a proven social selling strategy, but posting "great content" or something else that is generic and blah won't help you stand out. But this LinkedIn AI tool - Engage AI - which we discuss in this podcast episode, can help. Engage AI helps you write comments faster to the right prospects, which in turn can help you stand out and move to conversion quicker. On this episode of "The Business Storytelling Show," I'm joined by Engage AI Managing Director Jason Tan. Learn more here: https://lnkd.in/gXy83zeu This episode is produced by Trappe Digital LLC and supported by Engage AI.

In our fast-paced, high-tech, ever-evolving world the speed of change and decision-making is getting faster, the level of competition fiercer, and adversity, ambiguity is striking harder than ever. As this is the current and future state of our world, it is imperative that business development and marketing personnel break through the clutter to effectively communicate and present compelling messages to its internal & external customers. This ability to connect the dots between the messages delivered, and the relevance to the audience is a way to secure mutually rewarding goals, objectives and create a clear competitive advantage for you, your product/service, and organization.Join me for this episode of "The Business Storytelling" with Steve Gavatorta.Connect with Steve here: http://www.gavatorta.com

Sam Horn, author of 'Talking on Eggshells: Soft Skills for Hard Conversations,' discusses why people avoid conflict and the importance of learning the right soft skills for difficult conversations. Grab a copy of her book and gain insights on effective communication in professional environments and the significance of accountability and trust in the workplace.