The Business Storytelling Podcast

Robert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us and grab a copy here: https://amzn.to/3sftDED

Steve Miller, author of "Uncopyable," joins me on "The Business Storytelling Show" to share how brands can stand out in their markets. And it's not about being better! It's about being uncopyable. Join us and grab a copy of his book here: https://amzn.to/46zPxBx

James I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better.Join us and grab a copy of the book here: https://amzn.to/3ZQXYGa

Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success?Let's discuss that on this episode of "The Business Storytelling Show," with David Sweenor and Kalyan Ramanathan, authors of "Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence."Join us and grab a copy of their book here: https://amzn.to/3RIjYB5

On this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing your own content. Join us. Connect with Bruce Shutan here: http://bruceshutan.com

We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analyzing your specific situation is key to finding the right balance between capitalizing on talents and addressing deficiencies. It's an age-old dilemma - are you better off doubling down on your innate abilities or working to improve your shortcomings? Conventional wisdom used to push the idea that well-rounded competency across all areas was ideal. However, in recent decades, there has been a shift towards playing to your strengths. As I mentioned in my book "Is marketing a good career?" It all comes down to your situation, stage in your career and also what team you're able to join.  

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for. Tools and sites mentioned on the show: SEO Minion: https://seominion.com Wincher: https://www.wincher.com?via=christoph70 Google Search Console: https://search.google.com/search-console Christoph's Content Corner: http://christophtrappe.com

Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement"Join us and grab a copy here: https://amzn.to/3Ex5AUo

I discuss what some types of influencer compensation are, which ones companies should consider and why.

Leaders and really anyone need to build connections to drive performance. Mark Carpenter, author of "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire" joins me on this podcast episode to discuss how people can build relationships through their own stories.Join us and grab a copy of his book here: https://amzn.to/45Na8Sg