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The Business Storytelling Podcast

Latest episodes

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Sep 19, 2023 • 24min

617: You've got mail: Email marketing rules to follow

Email marketing rules fall into a few categories:Those that you have to follow because they are the law - like spam laws.Then there are the ones that are best practicesFinally, we have email marketing rules that are things you earn and that help you drive results in your marketing career.On this episode of The Business Storytelling Show, I'm joined by Chad S. White of Oracle and author of the two-book part series "Email Marketing Rules." Yup, there is so much to cover it doesn't fit into one book!Join us and grab his books here: https://amzn.to/3suVMrj
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Sep 16, 2023 • 19min

616: How is AI in content marketing being used?

This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter. The Content Marketing Institute released its new Salary Report, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi (Vogel) is joined by Lisa Murton Beets, research director at CMI, to hear what the report found.Join us and grab your copy of the report here: https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook Ramp up your revenue now with Growgetter: http://growgetter.io
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Sep 15, 2023 • 23min

615: ChatGPT for Thought Leaders and Content Creators - a chat with Dr. Gleb Tsipursky

We are discussing Dr. Gleb Tsipursky's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation" on this live stream to find out how thought leaders and content creators can make use of generative AI.Join us and grab a copy of the book here: https://amzn.to/47oY7np
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Sep 13, 2023 • 8min

BONUS: Why isn't my website ranking?

In this bonus episode, Christoph shares some of the common issues why websites don't rank and what you can do about it. Enjoy the episode and to book time to get help from Christoph to get your website to rank, schedule a slot here: https://calendly.com/ctrappe/content-marketing-seo?month=2023-09
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Sep 11, 2023 • 25min

614: How to get consumers to love your brand (story) - a chat with ⁠Aaron Ahuvia⁠

Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:What makes people love a brand?How can brands tell a better brand storyAnd more...Join us and grab a copy of Aaron's book here: https://amzn.to/3QmzTEkConnect with Aaron here: https://lnkd.in/gHtYhY6E
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Sep 4, 2023 • 23min

613: From Numbers to Insights: Turning data into wisdom - a chat with Kevin Hanegan

Kevin Hanegan, author of 'Turning Data into Wisdom,' discusses the importance of data literacy, making teams more collaborative, the problem of being right or wrong in marketing, and the hierarchy of analytics.
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Sep 2, 2023 • 4min

BONUS: When is the best time to write content?

This podcast explores the best time to write content based on personal preferences and environmental factors for maximizing content performance.
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Aug 30, 2023 • 23min

612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia

Grace Williams, a PR professional, joins the Business Storytelling Show to discuss the role of communications in organizations. They explore its definition, importance, placement in org charts, and KPIs. The conversation touches on internal podcasts, earned and paid coverage in journalism, the value of a dedicated communications team, and the skills needed for communications professionals.
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Aug 27, 2023 • 5min

BONUS: Free book chapter: Staying ahead of technology trends

Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you or can be overwhelming.  https://www.christophtrappe.com/is-marketing-a-good-career/
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Aug 24, 2023 • 23min

611: Where should content strategy sit in a company? A chat with Fleur Willemijn van Beinum

Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart.Join us and connect with her here: https://lnkd.in/giqzzvkQ AI-generated transcript: https://www.christophtrappe.com/building-a-team-organizational-structure-in-marketing/

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