The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Sep 2, 2023 • 4min
BONUS: When is the best time to write content?
This podcast explores the best time to write content based on personal preferences and environmental factors for maximizing content performance.
Aug 30, 2023 • 23min
612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia
Grace Williams, a PR professional, joins the Business Storytelling Show to discuss the role of communications in organizations. They explore its definition, importance, placement in org charts, and KPIs. The conversation touches on internal podcasts, earned and paid coverage in journalism, the value of a dedicated communications team, and the skills needed for communications professionals.
Aug 27, 2023 • 5min
BONUS: Free book chapter: Staying ahead of technology trends
Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you or can be overwhelming.
https://www.christophtrappe.com/is-marketing-a-good-career/
Aug 24, 2023 • 23min
611: Where should content strategy sit in a company? A chat with Fleur Willemijn van Beinum
Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart.Join us and connect with her here: https://lnkd.in/giqzzvkQ
AI-generated transcript: https://www.christophtrappe.com/building-a-team-organizational-structure-in-marketing/
Aug 22, 2023 • 3min
BONUS: What is a prompt in AI?
In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.
Aug 19, 2023 • 24min
610: Corporate storytelling for winning communication - a chat with Steve Multer
Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://amzn.to/44BIPK8
Aug 15, 2023 • 5min
BONUS: The AI Predicament: Is Using AI Cheating?
This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog.
Listen in and read the article here: https://www.christophtrappe.com/the-ai-predicament-is-using-ai-cheating/
Aug 12, 2023 • 24min
609: Using stories to influence your customers - a chat with Rob Biesenbach
Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://amzn.to/3XDoB09
Aug 8, 2023 • 9min
BONUS: How does the TikTok affiliate program work?
Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.
Aug 5, 2023 • 24min
608: Creating content for ALL relevant channels to increase authority - a chat with Jeff Bullas
Jeff Bullas, a top global influencer and thought leader, joins the show to discuss topics such as why blogging still works, the role of AI in content strategy, and selecting the right channels for content marketing. He also explores the use of AI tools in content creation and the evolution of social media automation.
