The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Aug 2, 2023 • 7min
BONUS: Why AI in content creation is not there ... yet
In this bonus episode, I discuss the following:
What AI in content creation is good for
Where it's lacking
My prediction for the future
Join me.
Jul 31, 2023 • 26min
607: Marketing with Empathy Podcast: Creating Content Performance Cultures
I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture.
Listen to all of that show's episodes here: https://www.podpage.com/marketing-with-empathy/87-how-to-create-a-content-performance-culture-christoph-trappe/
Jul 27, 2023 • 24min
606: How to make your nonfiction book a success - a chat with Melody Ann Owen
Let's talk about marketing your book to get back into the swing of things.
We've discussed before that writing a book can build the brand of business leaders, which can then drive revenue.
To discuss success strategies, I'm joined by Melody Ann Owen of Author Nation to discuss the topic.
Join us and check out Melody's company here: authornationtube.com
Read this article on how to write a business book as well: https://www.christophtrappe.com/business-books-blog/
Jul 25, 2023 • 5min
BONUS: I cloned my voice, and here's how that went.
Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...
Jul 23, 2023 • 26min
605: Unlock Creative Superpowers with the Art of Co-Creation - a chat with HP's Jose Gorbea
Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show."
Join us and connect with Jose here: https://lnkd.in/gfjpV9jW
Jul 19, 2023 • 6min
BONUS: What is content velocity?
Learn about content velocity and its role in creating quality content. Find out how to strike the right balance between content velocity and quality to engage your audience and rank higher on niche sites.
Jul 16, 2023 • 26min
604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing
Wayne Mullins, marketing expert and founder of Ugly Mug Marketing, joins us to discuss the importance of finding the right balance between aesthetics and fulfillment in marketing. They explore full circle marketing, attracting and retaining customers, converting them into brand evangelists, and nurturing customers beyond the point of purchase.
Jul 13, 2023 • 5min
BONUS: Choosing a career in marketing (Free book chapter)
This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligence. To read the full book: https://www.christophtrappe.com/is-marketing-a-good-career/
Jul 9, 2023 • 26min
603: Making Connections: How the Right Content Builds Trust - a chat with Ashley Guttuso
Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss how content builds trust. Join us and connect with Ashley here: https://lnkd.in/gpdkgwyX
Jul 5, 2023 • 12min
BONUS: Is Kindle Unlimited worth it for authors?
Exploring the advantages of Kindle Unlimited for authors and readers, including countdown deals and payment based on pages read. Discussing the benefits of using books as a marketing tool and the trend of expensive business books.
