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The Business Storytelling Podcast

Latest episodes

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Jul 23, 2023 • 26min

605: Unlock Creative Superpowers with the Art of Co-Creation - a chat with HP's Jose Gorbea

Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show." Join us and connect with Jose here: https://lnkd.in/gfjpV9jW
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Jul 19, 2023 • 6min

BONUS: What is content velocity?

Learn about content velocity and its role in creating quality content. Find out how to strike the right balance between content velocity and quality to engage your audience and rank higher on niche sites.
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Jul 16, 2023 • 26min

604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing

Wayne Mullins, marketing expert and founder of Ugly Mug Marketing, joins us to discuss the importance of finding the right balance between aesthetics and fulfillment in marketing. They explore full circle marketing, attracting and retaining customers, converting them into brand evangelists, and nurturing customers beyond the point of purchase.
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Jul 13, 2023 • 5min

BONUS: Choosing a career in marketing (Free book chapter)

This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligence. To read the full book: https://www.christophtrappe.com/is-marketing-a-good-career/
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Jul 9, 2023 • 26min

603: Making Connections: How the Right Content Builds Trust - a chat with Ashley Guttuso

Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss how content builds trust. Join us and connect with Ashley here: https://lnkd.in/gpdkgwyX
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Jul 5, 2023 • 12min

BONUS: Is Kindle Unlimited worth it for authors?

Exploring the advantages of Kindle Unlimited for authors and readers, including countdown deals and payment based on pages read. Discussing the benefits of using books as a marketing tool and the trend of expensive business books.
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Jul 2, 2023 • 26min

602: Author chat: "On Brand" by Aliza Licht

Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show."Grab a copy of Aliza's book here: https://amzn.to/42amGAN
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Jun 25, 2023 • 26min

601: Power Up Your Drive: The Secrets to Staying Motivated

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get things done.Join us and grab a copy of her book here: https://amzn.to/3BwOCUp
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Jun 23, 2023 • 53sec

BONUS: How to drive business growth through social media

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works. If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io
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Jun 22, 2023 • 26min

600: The Problem With “Leads”: Why We Need to Find a New Term - a chat with Tamika Carlton

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and connect with her here: https://tamikacarlton.com Related content: 5 Ways Answering Faster Can Help Generate More Qualified Leads And Increase Sales https://www.christophtrappe.com/5-ways-answering-faster-can-help-generate-more-qualified-leads-and-increase-sales/ 4 Steps To Mine Your Competitor’s Twitter Account To Generate Leads https://www.christophtrappe.com/lead-generation-competitor-twitter/ Lead Response Time: How Quickly Should You Follow Up With Leads? https://www.christophtrappe.com/lead-response-time-how-quickly-should-you-follow-up-with-leads/

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