Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.Join us. Work with Howard here: https://profitmasterbusinesssolutions.com/

RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimization and how that fits into a good marketing strategy. Learn more about Terakeet here: https://terakeet.com Join us. This episode is produced by Trappe Digital LLC and supported by Zenmedia.

The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words." I give a quick review in this bonus episode and highlight what you will learn. Grab your copy here: https://amzn.to/3P5zh5f

Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups," Donna Griffit joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and grab a copy of her book here: https://amzn.to/3LDqG6u

Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes to leading distributed teams.Join us and grab a copy of the book here: https://amzn.to/3oJHBwq Connect with Kevin here: http://kevineikenberry.com

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show." Read even more on the topic here: https://www.christophtrappe.com/handle-names-in-articles-on-second-reference/

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/ Related content: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id1591411647?i=1000589552451&itsct=podcast_box&itscg=30200&ls=1

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering. Learn more on this episode, and if you want to talk to me about coaching you, book a 30-minute call here: https://calendly.com/ctrappe/business-hello?month=2023-05

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."We touch on: How AI impacts corporate communicationsHow to use AI tools to your advantageWhat downfalls should we look out for?And more... This episode is supported by Zen Media and produced by Trappe Digital.

Here's why your brand needs to invest in voice marketing now. Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9