The Business Storytelling Podcast

Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show."Grab a copy of Aliza's book here: https://amzn.to/42amGAN

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get things done.Join us and grab a copy of her book here: https://amzn.to/3BwOCUp

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works. If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and connect with her here: https://tamikacarlton.com Related content: 5 Ways Answering Faster Can Help Generate More Qualified Leads And Increase Sales https://www.christophtrappe.com/5-ways-answering-faster-can-help-generate-more-qualified-leads-and-increase-sales/ 4 Steps To Mine Your Competitor’s Twitter Account To Generate Leads https://www.christophtrappe.com/lead-generation-competitor-twitter/ Lead Response Time: How Quickly Should You Follow Up With Leads? https://www.christophtrappe.com/lead-response-time-how-quickly-should-you-follow-up-with-leads/

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.Join us. Work with Howard here: https://profitmasterbusinesssolutions.com/

RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimization and how that fits into a good marketing strategy. Learn more about Terakeet here: https://terakeet.com Join us. This episode is produced by Trappe Digital LLC and supported by Zenmedia.

The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words." I give a quick review in this bonus episode and highlight what you will learn. Grab your copy here: https://amzn.to/3P5zh5f

Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups," Donna Griffit joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and grab a copy of her book here: https://amzn.to/3LDqG6u

Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes to leading distributed teams.Join us and grab a copy of the book here: https://amzn.to/3oJHBwq Connect with Kevin here: http://kevineikenberry.com

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show." Read even more on the topic here: https://www.christophtrappe.com/handle-names-in-articles-on-second-reference/