The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jun 1, 2023 • 26min
595: Maximizing Your Sales Potential with Branded Podcasts a chat with Ross Romano
Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/
Related content:
Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id1591411647?i=1000589552451&itsct=podcast_box&itscg=30200&ls=1
May 29, 2023 • 6min
BONUS: New to podcasting? Who is your podcast coach?
Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering.
Learn more on this episode, and if you want to talk to me about coaching you, book a 30-minute call here: https://calendly.com/ctrappe/business-hello?month=2023-05
May 26, 2023 • 26min
594: How AI tools will impact corporate communications teams - a chat with Chris Keefe of Poppulo
Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."We touch on: How AI impacts corporate communicationsHow to use AI tools to your advantageWhat downfalls should we look out for?And more...
This episode is supported by Zen Media and produced by Trappe Digital.
May 23, 2023 • 6min
BONUS: What is voice marketing?
Here's why your brand needs to invest in voice marketing now.
Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9
May 20, 2023 • 26min
593: Don't Let Burnout Derail Your Content Strategy - Here's How to Avoid It - a chat with Julie Bee
Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and connect with her here: https://lnkd.in/gQpWhkYN
May 17, 2023 • 26min
592: What kind of customer research should inform my content strategy? A chat with Lori Highby
Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic.Connect with her here: https://lnkd.in/gYCyiuW5
May 14, 2023 • 8min
BONUS: Do this now to infuse personality in marketing
Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway. It could be stiff or fun or something somewhere in-between. But how do we find the right personality for our brands, and more importantly: How do we implement it?
I discuss that in this bonus episode.
Read more here: https://www.christophtrappe.com/personality-in-marketing/
May 11, 2023 • 26min
591: Click by click: Using Google ads in your marketing strategy - a chat with Rokas Golcas
Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book.Join us and grab a copy here: https://amzn.to/3zy4PYE
May 9, 2023 • 57sec
BONUS: Lights, Camera, Wireless Action: Using a wireless live streaming camera
I share how wireless livestreaming works and what camera you might consider trying.
Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera
Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one
May 3, 2023 • 26min
590: Master the Art of Having Better Conversations - a chat with Joe Pardavila
Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts.Join us and grab a copy of his book here: https://amzn.to/3JMqaCk
