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The Business Storytelling Podcast

Latest episodes

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May 20, 2023 • 26min

593: Don't Let Burnout Derail Your Content Strategy - Here's How to Avoid It - a chat with Julie Bee

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and connect with her here: https://lnkd.in/gQpWhkYN
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May 17, 2023 • 26min

592: What kind of customer research should inform my content strategy? A chat with Lori Highby

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic.Connect with her here: https://lnkd.in/gYCyiuW5
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May 14, 2023 • 8min

BONUS: Do this now to infuse personality in marketing

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway.  It could be stiff or fun or something somewhere in-between. But how do we find the right personality for our brands, and more importantly: How do we implement it? I discuss that in this bonus episode. Read more here: https://www.christophtrappe.com/personality-in-marketing/
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May 11, 2023 • 26min

591: Click by click: Using Google ads in your marketing strategy - a chat with Rokas Golcas

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book.Join us and grab a copy here: https://amzn.to/3zy4PYE
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May 9, 2023 • 57sec

BONUS: Lights, Camera, Wireless Action: Using a wireless live streaming camera

I share how wireless livestreaming works and what camera you might consider trying. Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one
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May 3, 2023 • 26min

590: Master the Art of Having Better Conversations - a chat with Joe Pardavila

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts.Join us and grab a copy of his book here: https://amzn.to/3JMqaCk
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Apr 28, 2023 • 26min

589: Unlock Your Content Potential: Don't create content that sucks - a chat with Ron Watt Jr., creator of #WhyMostContentSucks

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't.Join us.Connect with Ron here: https://www.linkedin.com/in/ronwattjr/
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Apr 25, 2023 • 57sec

BONUS: Should you point out that content is produced by AI?

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."
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Apr 22, 2023 • 26min

588: The art of active listening - a chat with Heather Younger

Author Heather Younger returns to the show to discuss her new book on the art of active listening.Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https://amzn.to/41tAoip
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Apr 15, 2023 • 26min

587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves

Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more. Join us. Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/ Connect with Christoph here: http://christophtrappe.com

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