The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Apr 28, 2023 • 26min
589: Unlock Your Content Potential: Don't create content that sucks - a chat with Ron Watt Jr., creator of #WhyMostContentSucks
Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't.Join us.Connect with Ron here: https://www.linkedin.com/in/ronwattjr/
Apr 25, 2023 • 57sec
BONUS: Should you point out that content is produced by AI?
Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."
Apr 22, 2023 • 26min
588: The art of active listening - a chat with Heather Younger
Author Heather Younger returns to the show to discuss her new book on the art of active listening.Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https://amzn.to/41tAoip
Apr 15, 2023 • 26min
587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves
Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more.
Join us.
Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/
Connect with Christoph here: http://christophtrappe.com
Apr 9, 2023 • 26min
586: Buckle up and Discover the Thrill of Flying Private - a chat with Travis Lamance
Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward.
We'll discuss:
How do you fly private anyway?
Why would it even be an option for you?
What are the best things about flying private?
And more...
Join us and try private air travel today: https://lnkd.in/dHfGZi9q
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This episode is sponsored by Haven Aero, LLC and produced by Trappe Digital LLC.
Apr 5, 2023 • 56sec
BONUS: How often should I blog?
I answer the question on how often you should blog (new content and updating existing content) here.
More content tips at christophtrappe.com.
Apr 2, 2023 • 27min
585: How do you teach influencer marketing? A chat with Jacob Hiler
Jacob Hiler, professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing.
Join us and connect with Jacob here: https://lnkd.in/dfbiVa2i
Read my article on influencer marketing best practices here: https://www.christophtrappe.com/influencer-marketing-best-practices/
Mar 30, 2023 • 2min
BONUS: Is a career in radio worth it?
In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content.
Join me.
Mar 27, 2023 • 27min
584: How to show up as a more Confident Marketing Leader - a chat with Stacey Danheiser
Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results.
Join us and learn more about the playbook here: https://lnkd.in/g8DrYWuD
Mar 25, 2023 • 2min
BONUS: Camera On: What Are AI Camera Benefits?
You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and do they help us create better content?
Join me on this bonus episode and learn more here: https://www.christophtrappe.com/camera-on-what-are-ai-camera-benefits/
