The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Mar 23, 2023 • 26min
583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares
Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us.
Learn more about her company here: https://vivimaelabs.com/
Don't miss these episodes:
Why branding still matters and what that even means
Are you doing audio branding correctly?
Why branding is important to drive leads (feat. Lori Cohen)
Mar 20, 2023 • 2min
BONUS: Banish boring headlines: Use a AI Headline Generator This Way
This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes.
Read more about AI content creation here: https://www.christophtrappe.com/tap-into-the-benefits-of-ai-content-creation-to-maximize-your-marketing/
Mar 17, 2023 • 27min
582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings
Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts.
Join us and connect with Jeanne here: https://emailopshop.com/
Don't miss these episodes:
What makes a good email subject line anyway?
What’s good copy in your email marketing?
How to use cold email to book meetings - a chat with Alex Berman
Mar 13, 2023 • 2min
BONUS: Stand out: The importance of a Favicon
A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them?
Here's a quick overview on site icons and to learn more read this article: http://christophtrappe.com/stand-out-the-importance-of-a-favicon
Mar 10, 2023 • 26min
581: How do modern marketers earn trust? A chat with Melanie Deziel
Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out.
Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR
Don't miss these episodes:
How to trust your intuition
How to involve executives in your content strategy
Making your social proof trustworthy
Mar 8, 2023 • 1min
BONUS: How I use iPhone as webcam on Mac
I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name in the video source.
Record podcasts or livestream them: http://restream.io/join/ctrappe
Order a tripod mount: https://amzn.to/3ZEMZy2
Video of this bonus episode: https://www.youtube.com/shorts/FMzhgAiyj8k
Mar 6, 2023 • 26min
580: How to build a brand that is crisis ready? A chat with Melissa Agnes
Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive.
Join us and grab Melissa's book on the topic here: https://amzn.to/3XHuvwa
Learn more about the institute here: https://lnkd.in/gP56H67q
Don‘t miss these previous episodes:
How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand
Mar 5, 2023 • 35sec
BONUS: Why branding matters
Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience.
You can listen to the entire episode here: https://hyken.com/amazing-business-radio-show/the-intersection-between-marketing-and-cx/
Mar 3, 2023 • 26min
579: Be a better leader by unleading - a chat with Céline Schillinger
Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be better leaders.
Join us and grab a copy of her book here: https://amzn.to/3H7Cfk7
Don‘t miss these previous episodes:
How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand
Mar 2, 2023 • 2min
BONUS: Giveaway ideas for businesses
A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas.
Learn even more here: https://www.christophtrappe.com/create-buzz-giveaway-ideas-for-businesses/
