580: How to build a brand that is crisis ready? A chat with Melissa Agnes

Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive.

Join us and grab Melissa's book on the topic here: https://amzn.to/3XHuvwa

Learn more about the institute here: https://lnkd.in/gP56H67q

Don‘t miss these previous episodes:

• How to use LinkedIn newsletters 
• Announcing a new job on LinkedIn
• How executives can build their brand