In this episode, I discuss a top tip on how you can become a better conversationalist. Read the book mentioned in this short episode: https://amzn.to/3Eltp1z

Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them. Join us and grab a copy of Kim's book here: https://amzn.to/3GP92KK Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree. Looking at all marketing roles currently listed on LinkedIn, 40-some percent list a degree as a requirement. What the degree is in can vary. Some openings ask for a degree in marketing, business, journalism, or otherwise related. In other words: They want you to have a college degree of some kind. Which one exactly is open for debate. Join me for this short episode and read more here: https://www.christophtrappe.com/learn-how-to-get-into-marketing-without-a-degree/ Don't miss these episodes: Digital design: "If it's annoying to you it's probably not accessible." Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies

Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics. Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World." Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode. Don't miss these episodes: Why marketers need radical product thinking Author chat: Rethinking lead generation How to use Twitter Spaces in your content strategy

VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.   Join us as we discuss: What is VR in corporate strategy? What companies use VR well already? What content should be VR, and what content shouldn't be? Learn more about Parker's company here: https://parkerhowell.com/ Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with information worth sharing. In this short bonus podcast episode, I give a quick overview. Don't miss these previous episodes: The importance of quality news and the educated content consumer (with Jaci Clement) How to decide whether or not your company should run a webinar with a topic in the news Behind the scenes: The Marketing O'Clock Podcast

Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty." Join us and grab your copy here: https://amzn.to/3WSOoQr Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

In this bonus episode, I discuss the role and importance of content creators in companies.  To read even more: https://www.christophtrappe.com/content-creator/ Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Tech Influencer Evan Kirstel joined me on this episode to discuss: the impact of AI on content creation - including writing and design what skills marketers need to learn the impact on jobs and more... Join us and connect with Evan at the links below: LinkedIn: https://www.linkedin.com/in/evankirstel/ Twitter: https://twitter.com/evankirstel Learn more about ChatGPT here: https://openai.com/blog/chatgpt/ And Dall-E-2 here: https://openai.com/dall-e-2/ Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand