The Business Storytelling Podcast

Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness." Join us and grab a copy here: https://amzn.to/3j33aFS Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Michael Andrews, content strategy evangelist at Kontent.ai joins me to discuss the topic.   Join us and connect with him here: https://lnkd.in/dDSUEXEK Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

This episode discusses what rebroadcasting is and how livestreaming podcasters can use this to restream their shows. Read even more here: https://www.christophtrappe.com/unleash-rebroadcasting-to-drive-your-podcasts-reach/ Don't miss these episodes: BONUS: Should I use a podcast script for my podcast? Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker

Neil Petty, Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss: What is cognitive load? Why content marketers need to understand it How does content positively or negatively affect cognitive load? And more... Join us. Connect with Neil: https://www.neilpetty.com/ Listen to his podcast here: https://lnkd.in/gTN3a9G8 Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

In this episode, I discuss a top tip on how you can become a better conversationalist. Read the book mentioned in this short episode: https://amzn.to/3Eltp1z

Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them. Join us and grab a copy of Kim's book here: https://amzn.to/3GP92KK Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree. Looking at all marketing roles currently listed on LinkedIn, 40-some percent list a degree as a requirement. What the degree is in can vary. Some openings ask for a degree in marketing, business, journalism, or otherwise related. In other words: They want you to have a college degree of some kind. Which one exactly is open for debate. Join me for this short episode and read more here: https://www.christophtrappe.com/learn-how-to-get-into-marketing-without-a-degree/ Don't miss these episodes: Digital design: "If it's annoying to you it's probably not accessible." Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies

Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics. Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World." Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode. Don't miss these episodes: Why marketers need radical product thinking Author chat: Rethinking lead generation How to use Twitter Spaces in your content strategy

VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.   Join us as we discuss: What is VR in corporate strategy? What companies use VR well already? What content should be VR, and what content shouldn't be? Learn more about Parker's company here: https://parkerhowell.com/ Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand