574: Author chat: The Death of Demographics - a chat with David Allison
Feb 16, 2023
25:57
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Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics.
Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World."
The Business Storytelling Podcast