Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics.

Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World."

Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn

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