

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Feb 10, 2023 • 2min
BONUS: Share Your Message - The Benefits of a Video News Release
One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with information worth sharing.
In this short bonus podcast episode, I give a quick overview.
Don't miss these previous episodes:
The importance of quality news and the educated content consumer (with Jaci Clement)
How to decide whether or not your company should run a webinar with a topic in the news
Behind the scenes: The Marketing O'Clock Podcast

Feb 8, 2023 • 27min
572: How to cultivate a dynamic brand with person-ality - a chat with Deb Gabor
Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty."
Join us and grab your copy here: https://amzn.to/3WSOoQr
Don‘t miss these previous episodes:
How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

Feb 7, 2023 • 2min
BONUS: What does a content creator do?
In this bonus episode, I discuss the role and importance of content creators in companies.
To read even more: https://www.christophtrappe.com/content-creator/
Don‘t miss these previous episodes:
How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

Feb 5, 2023 • 27min
571: What's the impact of ChatGPT and AI-content creation? A chat with Evan Kirstel
Tech Influencer Evan Kirstel joined me on this episode to discuss:
the impact of AI on content creation - including writing and design
what skills marketers need to learn
the impact on jobs
and more...
Join us and connect with Evan at the links below:
LinkedIn: https://www.linkedin.com/in/evankirstel/
Twitter: https://twitter.com/evankirstel
Learn more about ChatGPT here: https://openai.com/blog/chatgpt/
And Dall-E-2 here: https://openai.com/dall-e-2/
Don‘t miss these previous episodes:
How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

Feb 3, 2023 • 2min
BONUS: What's difference between dropshipping and affiliate marketing
In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your strategy.

Feb 1, 2023 • 27min
570: How To Turn Your Story Into a Framework - a chat with Drew Neal
Many content creators struggle with the transition of turning their stories into a valuable framework for business growth.
Drew Neal has discovered a straightforward roadmap to mining your custom framework IP that any author, storyteller, or trainer can adopt.
This breakthrough increases the impact for the content creator, as well as the earning potential of the content.
Join us for this live recording of "The Business Storytelling Show."
Connect with Drew: https://drewneal.com/
This episode is sponsored by Solutionary Ventures.

Jan 30, 2023 • 2min
BONUS: Cable management ideas for your office
Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus episode.
For even more product links: https://www.christophtrappe.com/declutter-your-desk-simple-cable-management-ideas-to-try/

Jan 29, 2023 • 27min
569: How to reinvent your business online - a chat with John Weiler
Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online."
Specifically, we discuss the importance of:
Proper web design
Good copywriting
Marketing that drives results
Join us and grab a copy here: https://amzn.to/3iXW4Sx

Jan 27, 2023 • 3min
BONUS: Should we rerun podcast episodes?
Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the basics to consider.
Read even more on the topic here: http://christophtrappe.com/should-we-rerun-podcast-episodes

Jan 25, 2023 • 26min
568: How to stay patient in public relations - a chat with Michelle Glogovac
Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success?
Award-winning publicist Michelle Glogovac joins me on this live recording of "The Business Storytelling Show" podcast to discuss the topic. Join us.
Connect with Michele here: www.themlgcollective.com