

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Jan 18, 2023 • 27min
567: What is content design? A chat with Colton Cox
You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do.
I'm joined by Colton Cox, who is a content designer, to discuss the topic on this episode of "The Business Storytelling Show" podcast.
We discuss:
What does a content designer do?
How do you become a content designer?
What companies need content designers?
And more

Jan 11, 2023 • 9min
BONUS: Radio interview about my new book "Is marketing a good career?"
Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us.
Grab a copy of the book here: https://www.christophtrappe.com/is-marketing-a-good-career/

Jan 10, 2023 • 26min
566: Why a good strategy starts with a good website
Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and marketing strategy.
We discuss:
How to start with a good website
How to collaborate so all pieces work well
And more
Join us.
Learn more about Jeremy here: https://lnkd.in/gSk2KES9

Jan 9, 2023 • 2min
BONUS: When employee turnover is a good thing and when it isn't
I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams.
Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketing-a-good-career/

Jan 8, 2023 • 26min
565: How to avoid spammy links - a chat with Adam Riemer
Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them.
Learn more about Adam's company at: https://adamriemer.me/

Jan 7, 2023 • 2min
BONUS: Should I use a podcast script for my podcast?
Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.

Jan 6, 2023 • 26min
564: How does transparent digital marketing work? A chat with Wesley Mathews
Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM

Jan 2, 2023 • 2min
BONUS: Is marketing a good career?
My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?"
Here's a quick overview and grab your copy here: https://www.christophtrappe.com/is-marketing-a-good-career/
Available as paperback, hardcopy or kindle.

Jan 1, 2023 • 26min
563: How does creativity actually work? A chat with Jon-Stephen Stansel
Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jon-Stephen Stansel of Chaotic Good Studios.
We discuss:
How can teams actually be creative?
Why can creativity be so hard?
And more.
Join us and connect with Jon-Stephen here: https://lnkd.in/gWZ8g5JF

Dec 30, 2022 • 2min
BONUS: What's LinkedIn Creator Mode?
A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile.
Read even more here: https://www.christophtrappe.com/linkedin-creator-mode/