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The Business Storytelling Podcast

Latest episodes

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Dec 12, 2022 • 2min

BONUS: What is evergreen content?

In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.
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Dec 9, 2022 • 27min

559: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost

Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you.   In this episode, we discuss:  What's a branded podcast anyway?  What companies should do them?  How do they work, and what results can we expect?  And more...   Join us and download the report here: https://www.cohostpodcasting.com/free-downloadables/state-of-branded-podcasts-2022-report
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Dec 6, 2022 • 3min

BONUS: My tips to make a phone call on an Apple Watch easy

Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup. Read my related blog post here: http://christophtrappe.com/phone-call-on-apple-watch
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Dec 4, 2022 • 26min

558: Data Viz: Fastest Analysis For Toughest Questions

On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.  We discuss:  The rise in the need for customer-facing analytics tools  How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry  How Verb is different from the existing business intelligence tools  Do users hesitate to implement such solutions, and how is Verb tackling this? Join us and check out Verb Data at https://verbdata.com/  (This episode is sponsored by Verb Data.)
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Dec 2, 2022 • 2min

BONUS: Are Freebies Worth It As Payment For Creators?

Getting freebies from brands sounds like such a good deal but is it? Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications? These are definitely things to consider. Join me for this short bonus episode to hear my thoughts. Read more here: https://www.christophtrappe.com/freebies/
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Nov 28, 2022 • 7min

557: What goes into content accuracy in corporate content strategy?

Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate.  But how do we achieve content accuracy, and what does that even mean.  In this podcast episode, I discuss the following:   What is content accuracy?  How to ensure content accuracy Join me.
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Nov 27, 2022 • 26min

556: Business storytelling in a Web3 world

Web3 expert Leslie Motta joins me to discuss: Who should be creating on Web3? How do you decide what to create on Web3? What's the cost to create on Web3? And more... Join us and connect with Leslie here: https://lnkd.in/girjQ9bk
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Nov 26, 2022 • 27min

555: How creators can be profitable with their content - a chat with Daren Smith

"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show." Join us and grab a copy of his book here: https://amzn.to/3gl4guS
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Nov 25, 2022 • 26min

554: How to use LinkedIn Live correctly - a chat with Susie Bills

Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live.   Join us and connect with Susie here: https://lnkd.in/gG8fYU_U
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Nov 19, 2022 • 26min

553: How to use cold email to book meetings - a chat with Alex Berman

Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success.  Join us and grab a copy of the book here: https://amzn.to/3MslDpA

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