The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Dec 26, 2022 • 26min
562: How can leaders create a new playlist to be more successful - a chat with Susan Drumm
Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life."
Join us and grab a copy here: https://amzn.to/3tVp283
Watch on Amazon to shop Christoph's studio setup: https://amzn.to/3Ud9ZkQ
Dec 22, 2022 • 26min
561: Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it?
Join us and learn more about the process here: https://lnkd.in/d7pVR9_A
Dec 18, 2022 • 2min
BONUS: What Is A First Amendment Auditor?
You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themselves in these videos, is filming an encounter with public officials in a public space. They basically test public officials’ reactions to them filming in a public place.
I share some quick thoughts on the topic in this bonus episode.
Read even more: https://www.christophtrappe.com/what-is-a-first-amendment-auditor/
Dec 15, 2022 • 27min
560: Here's what's new with Instagram - a chat with Corey Walker
Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be covered in the book's latest edition.
Join us and order the latest edition of the book here: https://amzn.to/3Wt5QeI
You can also connect with Corey on her website: https://lnkd.in/gWp-GKCP
Dec 12, 2022 • 2min
BONUS: What is evergreen content?
In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.
Dec 9, 2022 • 27min
559: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost
Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you.
In this episode, we discuss:
What's a branded podcast anyway?
What companies should do them?
How do they work, and what results can we expect?
And more...
Join us and download the report here: https://www.cohostpodcasting.com/free-downloadables/state-of-branded-podcasts-2022-report
Dec 6, 2022 • 3min
BONUS: My tips to make a phone call on an Apple Watch easy
Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup.
Read my related blog post here: http://christophtrappe.com/phone-call-on-apple-watch
Dec 4, 2022 • 26min
558: Data Viz: Fastest Analysis For Toughest Questions
On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.
We discuss:
The rise in the need for customer-facing analytics tools
How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry
How Verb is different from the existing business intelligence tools
Do users hesitate to implement such solutions, and how is Verb tackling this? Join us and check out Verb Data at https://verbdata.com/
(This episode is sponsored by Verb Data.)
Dec 2, 2022 • 2min
BONUS: Are Freebies Worth It As Payment For Creators?
Getting freebies from brands sounds like such a good deal but is it?
Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications?
These are definitely things to consider.
Join me for this short bonus episode to hear my thoughts. Read more here: https://www.christophtrappe.com/freebies/
Nov 28, 2022 • 7min
557: What goes into content accuracy in corporate content strategy?
Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate. But how do we achieve content accuracy, and what does that even mean.
In this podcast episode, I discuss the following:
What is content accuracy?
How to ensure content accuracy
Join me.
