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The Business Storytelling Podcast

Latest episodes

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Nov 12, 2022 • 26min

552: Author chat: Being an emotionally strong leader - a chat with Carolyn Stern

Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss: Why aren't we taught about emotions in business? How do we understand the emotions at play? How do we become emotionally strong leaders and teams? And more... Join us and grab a copy of her book here: https://www.amazon.com/vdp/05b1c56b0d024eafae04435617a1a93d?product=1773271687&ref=cm_sw_tw_r_ib_dt_DnmuwsloDui1Y
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Nov 10, 2022 • 26min

551: How to do direct mail in 2023

Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays. Join us and connect with Eric's company here: https://lnkd.in/eWFdD6Ec
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Nov 9, 2022 • 26min

550: Are you following these latest social selling techniques? A chat with Tim Hughes

Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O
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Nov 7, 2022 • 35min

549: K-stream feed drop: Why Brands are Embracing Branded Audio with Liz Horowitz

This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-Audio-with-Liz-Horowitz-e1e2n9j
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Nov 2, 2022 • 26min

548: How to do a YouTube video podcast - with Zach Mitchem

YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.  Join us and connect with him here:   https://lnkd.in/givgaCim
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Oct 26, 2022 • 26min

547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies

Michelle Nedelec  of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.   Join us.   Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz
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Oct 25, 2022 • 26min

546: Do you have all the pieces to your content puzzle?

Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece." Join us and grab a copy of her book here: https://amzn.to/3Slnw9a
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Oct 24, 2022 • 48min

545: Feed drop: "Reel Talk: The Customer Insights Show" - a chat with Crystal Carter of Wix

This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers. I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/ *I work at Voxpopme as director of content strategy.*
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Oct 23, 2022 • 5min

544: How to see YouTube dislikes

YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell. Let me show you two ways you can see how many dislikes – if any – your video received. Read the related article here: https://www.christophtrappe.com/how-to-see-youtube-dislikes/
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Oct 22, 2022 • 26min

543: How PR can directly impact your bottom line and industry visibility

Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.   We discuss:  What makes good PR  How do we measure its success?  And more   Join us. Learn more about Ryan's company here: www.goldmanmccormick.com Listen to prior podcast episodes: http://christophtrappe.com/podcast

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