

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Nov 27, 2022 • 26min
556: Business storytelling in a Web3 world
Web3 expert Leslie Motta joins me to discuss:
Who should be creating on Web3?
How do you decide what to create on Web3?
What's the cost to create on Web3?
And more...
Join us and connect with Leslie here: https://lnkd.in/girjQ9bk

Nov 26, 2022 • 27min
555: How creators can be profitable with their content - a chat with Daren Smith
"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show."
Join us and grab a copy of his book here: https://amzn.to/3gl4guS

Nov 25, 2022 • 26min
554: How to use LinkedIn Live correctly - a chat with Susie Bills
Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live. Join us and connect with Susie here: https://lnkd.in/gG8fYU_U

Nov 19, 2022 • 26min
553: How to use cold email to book meetings - a chat with Alex Berman
Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success. Join us and grab a copy of the book here: https://amzn.to/3MslDpA

Nov 12, 2022 • 26min
552: Author chat: Being an emotionally strong leader - a chat with Carolyn Stern
Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss:
Why aren't we taught about emotions in business?
How do we understand the emotions at play?
How do we become emotionally strong leaders and teams?
And more...
Join us and grab a copy of her book here: https://www.amazon.com/vdp/05b1c56b0d024eafae04435617a1a93d?product=1773271687&ref=cm_sw_tw_r_ib_dt_DnmuwsloDui1Y

Nov 10, 2022 • 26min
551: How to do direct mail in 2023
Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays.
Join us and connect with Eric's company here: https://lnkd.in/eWFdD6Ec

Nov 9, 2022 • 26min
550: Are you following these latest social selling techniques? A chat with Tim Hughes
Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O

Nov 7, 2022 • 35min
549: K-stream feed drop: Why Brands are Embracing Branded Audio with Liz Horowitz
This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-Audio-with-Liz-Horowitz-e1e2n9j

Nov 2, 2022 • 26min
548: How to do a YouTube video podcast - with Zach Mitchem
YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.
Join us and connect with him here: https://lnkd.in/givgaCim

Oct 26, 2022 • 26min
547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
Michelle Nedelec of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.
Join us.
Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz