The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Oct 25, 2022 • 26min
546: Do you have all the pieces to your content puzzle?
Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece."
Join us and grab a copy of her book here: https://amzn.to/3Slnw9a
Oct 24, 2022 • 48min
545: Feed drop: "Reel Talk: The Customer Insights Show" - a chat with Crystal Carter of Wix
This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers.
I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/
*I work at Voxpopme as director of content strategy.*
Oct 23, 2022 • 5min
544: How to see YouTube dislikes
YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell. Let me show you two ways you can see how many dislikes – if any – your video received.
Read the related article here: https://www.christophtrappe.com/how-to-see-youtube-dislikes/
Oct 22, 2022 • 26min
543: How PR can directly impact your bottom line and industry visibility
Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.
We discuss:
What makes good PR
How do we measure its success?
And more
Join us. Learn more about Ryan's company here: www.goldmanmccormick.com
Listen to prior podcast episodes: http://christophtrappe.com/podcast
Oct 21, 2022 • 26min
542: How to have conversations that connect - a chat with Brooke Sellas
Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show."
Join us to discover how to "convert through social media listening and social-led customer care," as she calls it in her book.
Check out my review of the book here and grab your copy: https://lnkd.in/diuNeHCr
Oct 20, 2022 • 44min
541: Winfluence - Moving Influencer Audiences Down the Funnel
This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of influencer audiences and marketing funnels.
I always learn something new from Jason's shows and wanted to share one of his episodes here with you. This particular one originally published here: https://jasonfalls.com/moving-influencer-audiences/ It's republished here with Jason's permission.
Please consider following his podcast wherever you listen to podcasts. https://jasonfalls.com/influencer-marketing/
Oct 19, 2022 • 26min
540: What role should localization of content play?
Kate Kenyon, a content ops and localization expert, joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops. Join us and connect with Kate here: https://lnkd.in/gDWP8ztT
Oct 18, 2022 • 26min
539: Why proofreading matters
We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow? Brian Kaldenberg, president of ProofreadingPal, joins me to discuss the topic.
Join us for this podcast episode and check out his company here: https://lnkd.in/g7Y6fGJi
Oct 17, 2022 • 7min
538: Is it worth buying the iPad with cellular?
I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up: WiFi only, or should I get a cellular plan?
With my fifth-generation iPad Pro, I did opt-in for the cellular function. Let’s discuss my thinking over the years and what led me to get the cellular plan most recently.
Read my related article on the topic here: https://www.christophtrappe.com/cellular-plan-with-your-ipad/
Oct 16, 2022 • 26min
537: What are knowledge graphs and how do you use them?
Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.
Connect with Ashleigh here: https://lnkd.in/gtFnKxbm
Check her YouTube channel here: https://lnkd.in/g8q8hqbU
