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The Business Storytelling Podcast

Latest episodes

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Oct 21, 2022 • 26min

542: How to have conversations that connect - a chat with Brooke Sellas

Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show." Join us to discover how to "convert through social media listening and social-led customer care," as she calls it in her book. Check out my review of the book here and grab your copy: https://lnkd.in/diuNeHCr
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Oct 20, 2022 • 44min

541: Winfluence - Moving Influencer Audiences Down the Funnel

This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of influencer audiences and marketing funnels. I always learn something new from Jason's shows and wanted to share one of his episodes here with you. This particular one originally published here: https://jasonfalls.com/moving-influencer-audiences/ It's republished here with Jason's permission. Please consider following his podcast wherever you listen to podcasts. https://jasonfalls.com/influencer-marketing/
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Oct 19, 2022 • 26min

540: What role should localization of content play?

Kate Kenyon, a content ops and localization expert,  joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops.  Join us and connect with Kate here: https://lnkd.in/gDWP8ztT
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Oct 18, 2022 • 26min

539: Why proofreading matters

We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow?  Brian Kaldenberg, president of ProofreadingPal, joins me to discuss the topic.  Join us for this podcast episode and check out his company here: https://lnkd.in/g7Y6fGJi
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Oct 17, 2022 • 7min

538: Is it worth buying the iPad with cellular?

I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up: WiFi only, or should I get a cellular plan? With my fifth-generation iPad Pro, I did opt-in for the cellular function. Let’s discuss my thinking over the years and what led me to get the cellular plan most recently. Read my related article on the topic here: https://www.christophtrappe.com/cellular-plan-with-your-ipad/
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Oct 16, 2022 • 26min

537: What are knowledge graphs and how do you use them?

Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.   Connect with Ashleigh here: https://lnkd.in/gtFnKxbm Check her YouTube channel here: https://lnkd.in/g8q8hqbU
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Oct 15, 2022 • 26min

536: What goes into starting a TV station in 2022?

David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making it successful.  Check it out here: https://dbtv.tv/
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Oct 14, 2022 • 26min

535: Author chat: "Using Behavioral Science in Marketing"

Nancy Harhut wrote and published "Using Behavioral Science in Marketing."  She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic. Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM
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Oct 11, 2022 • 26min

534: What role should partner content play in your content strategy? - with Andrew Abony

Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:  What is partner content? How do you get it? When should you use it?  And more... Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/
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Oct 8, 2022 • 9min

533: How To Block Spam And Unwanted Phone Calls On Your iPhone

The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time. Some are truly spam and deserve to be blocked. Others are unsolicited sales calls. some are scams, like when somebody spoofs an organization’s number and tries to get money out of you. For example: when scammers call and say a warrant is out for your arrest or a lawsuit has been filed, and you need to call to get it taken care of with your credit card number. In this episode, I share how silence unwanted calls. You can also read more here: https://www.christophtrappe.com/block-calls-on-iphone/

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