

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Oct 15, 2022 • 26min
536: What goes into starting a TV station in 2022?
David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making it successful. Check it out here: https://dbtv.tv/

Oct 14, 2022 • 26min
535: Author chat: "Using Behavioral Science in Marketing"
Nancy Harhut wrote and published "Using Behavioral Science in Marketing."
She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic.
Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM

Oct 11, 2022 • 26min
534: What role should partner content play in your content strategy? - with Andrew Abony
Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:
What is partner content?
How do you get it?
When should you use it?
And more...
Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/

Oct 8, 2022 • 9min
533: How To Block Spam And Unwanted Phone Calls On Your iPhone
The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time.
Some are truly spam and deserve to be blocked. Others are unsolicited sales calls. some are scams, like when somebody spoofs an organization’s number and tries to get money out of you. For example: when scammers call and say a warrant is out for your arrest or a lawsuit has been filed, and you need to call to get it taken care of with your credit card number.
In this episode, I share how silence unwanted calls.
You can also read more here: https://www.christophtrappe.com/block-calls-on-iphone/

Oct 5, 2022 • 25min
532: What's the danger of inaction?
Jen Allen, chief evangelist at Challenger, joins me to discuss the topic.
This is important for business storytellers because, after all, how can your content strategy succeed when you aren't actively moving it forward? Let's discuss how to get out of an inactive mindset.
Learn more about Jen's company and podcast here: https://lnkd.in/gMmGpt-h

Oct 2, 2022 • 26min
531: What creators need to know about Web3, NFTs and the Metaverse
Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpiper.com/

Sep 29, 2022 • 13min
530: How To Tell If You’ve Been Blocked On LinkedIn
I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes blocked me.
Either way, in this episode, I share:
how to tell if you’ve are blocked on LinkedIn
why you might block people
how to block people on LinkedIn

Sep 26, 2022 • 26min
529: How to write for humans AND robots
Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show.
Join us to find out how we can write for people and machines. Check out Maddy's book on the topic here: https://amzn.to/3psWgtf

Sep 23, 2022 • 27min
528: How becoming your own superstar helps your business
Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business Storytelling Show to discuss the topic.
Join us and grab a copy of her book here: https://amzn.to/3JGC93M

Sep 20, 2022 • 25min
527: Spain keynote replay: How to be successful with organic social media content
This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business success.
Join me.
If you would like me to give a talk at your conference, please feel free to contact me here: https://www.christophtrappe.com/contact-us/