Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:   The importance of working with SMEs  How to approach the conversations  What about the approval process  And more...  Join us.   Learn more about Sarah here: https://lnkd.in/g7eRgqQZ

You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible? On this live recording of "The Business Storytelling Show," I'm joined by Josh Womack, who wrote "I"m not a copywriter, but..." to discuss the topic. Join us and check out Josh's book here: https://amzn.to/3Ba2tB0

Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships.  Join us and check out his book here: https://neil.to/book

Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect. We discuss: How voice assistant usage has increased The etiquette of usage in public What businesses need to consider And more... Check out the latest voice technology report at https://vixenlabs.co/

Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't? Join us and learn more about Tai's company here: https://lnkd.in/gCXMgQEG

Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off?   Join us and check out Jay's site at https://lnkd.in/gdsnHZDF Read more on email marketing writing tips here: https://www.christophtrappe.com/9-tips-for-better-email-marketing-writing/

Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.   We discuss: Why livestreaming works for brands How to start livestreaming Who should be the host? And more... Join us and learn more about Ross here: https://lnkd.in/gRNkrb97

Trent Anderson of Podchaser returns to the show to discuss analytics and insights.  We discuss:  How important are listens What impact can podcasting have on revenue? Can your podcast be successful without a point of view? And more... Join us.    Learn more about Podchaser here: https://www.podchaser.com

Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.  Join us and check out her website here:  https://lnkd.in/g2cAQwU5

Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't. In this podcast and related article, I discuss: What is social proof? The types of social proof a company can use Website testimonials The problems with social proof How to create social proof that works and is authentic