The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Sep 16, 2022 • 13min
526: How to a embed live stream on website
One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this episode:
What is an embedded live stream?
How do you embed a live stream?
Restream, LinkedIn, YouTube, Twitter
The strategy behind embedding a live stream.
Read even more here: http://christophtrappe.com/how-to-embed-live-stream-on-website
Sep 13, 2022 • 26min
525: Overcoming the impostor syndrome to create better content
Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on. But, how do we overcome the impostor syndrome? Kris Kelso, author of "Overcoming the Impostor," joins me on this live recording of The Business Storytelling Show to get us some answers. Join us and grab a copy of his book here: https://amzn.to/3cUA2Nu
Sep 7, 2022 • 23min
524: Author chat: Tim Hightower - "A Dream Worth Fighting for"
Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dream Worth Fighting for."
Join us and check out the book here: https://amzn.to/3zAy5P2
Sep 4, 2022 • 27min
523: How to be comfortable telling your story
Minna Taylor of Energize your Voice joins me to discuss the topic.
We dive into:
Why can it be uncomfortable to tell your story?
How to move forward and be comfortable?
What makes a good story anyway?
And more... Join us. Connect with Minna here: https://lnkd.in/dMa2GtTD
Grab her book here: https://amzn.to/3KNAyIx
Sep 1, 2022 • 26min
522: How to work with subject matter experts to accelerate your content strategy
Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:
The importance of working with SMEs
How to approach the conversations
What about the approval process
And more...
Join us.
Learn more about Sarah here: https://lnkd.in/g7eRgqQZ
Aug 28, 2022 • 26min
521: I'm not a copwriter, but...
You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible?
On this live recording of "The Business Storytelling Show," I'm joined by Josh Womack, who wrote "I"m not a copywriter, but..." to discuss the topic.
Join us and check out Josh's book here: https://amzn.to/3Ba2tB0
Aug 25, 2022 • 27min
520: Using data to tell better stories and build customer relationships
Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and check out his book here: https://neil.to/book
Aug 22, 2022 • 27min
519: What’s the current state of voice technology?
Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect.
We discuss:
How voice assistant usage has increased
The etiquette of usage in public
What businesses need to consider
And more...
Check out the latest voice technology report at https://vixenlabs.co/
Aug 19, 2022 • 26min
518: What the gurus don't tell you about marketing
Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't?
Join us and learn more about Tai's company here: https://lnkd.in/gCXMgQEG
Aug 13, 2022 • 28min
517: What makes a good email subject line anyway? A chat with Jay Schwedelson
Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off?
Join us and check out Jay's site at https://lnkd.in/gdsnHZDF
Read more on email marketing writing tips here: https://www.christophtrappe.com/9-tips-for-better-email-marketing-writing/
