The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Aug 10, 2022 • 27min
516: Is livestreaming the way to go for your brand?
Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.
We discuss:
Why livestreaming works for brands
How to start livestreaming
Who should be the host?
And more...
Join us and learn more about Ross here: https://lnkd.in/gRNkrb97
Aug 7, 2022 • 27min
515: How do we know if our podcast is a success?
Trent Anderson of Podchaser returns to the show to discuss analytics and insights.
We discuss:
How important are listens
What impact can podcasting have on revenue?
Can your podcast be successful without a point of view?
And more...
Join us.
Learn more about Podchaser here: https://www.podchaser.com
Aug 4, 2022 • 27min
514: How to overcome unconscious bias in your content strategy
Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.
Join us and check out her website here: https://lnkd.in/g2cAQwU5
Jul 31, 2022 • 9min
513: How to make your social proof trustworthy
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.
In this podcast and related article, I discuss:
What is social proof?
The types of social proof a company can use
Website testimonials
The problems with social proof
How to create social proof that works and is authentic
Jul 29, 2022 • 27min
512: The power of short-form video storytelling
Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.
What is it?
How can brands implement it?
What makes for a good story in this format?
And more...
Join us and connect with Angela here: https://www.angelamyerscreative.com/
Jul 26, 2022 • 28min
511: What should the copy on your website say anyway?
Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy.
How do we know what to say?
What words should we use?
And more...
To learn more about Todd's company visit: https://lnkd.in/gWsFx4t3
Jul 23, 2022 • 27min
510: How to make your voice sound good on a podcast
Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream.
Learn more about him on his website: https://lnkd.in/gXGSYHCP
Jul 19, 2022 • 27min
509: How to livestream with 360 video
Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic.
Join us and learn more about his company: https://oqqur.com/
Jul 16, 2022 • 27min
508: How to make sure your website is accessible
Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility. Join us to find out how to make sure your digital properties are accessible and why they should be.
Learn more about Stacey here: https://lnkd.in/gTSw8D_H
Jul 13, 2022 • 27min
507: How to do SEO split testing? A chat with Will Critchlow
Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO.
We cover:
What is split testing in SEO?
How do you do it?
How common is this strategy?
How to get started and more...
Join us.
Learn more about Search Pilot here: https://www.searchpilot.com/
