The Business Storytelling Podcast

Angela Proffitt returns to the show to discuss texting as part of your business strategy.  We discuss:  What is a texting strategy?  How to implement it?  How is it better or different from other outreach strategies?   Join us and learn more about Angela here: https://lnkd.in/gAZvTnfc

Content marketer Megan Horn joins me to discuss the topic.   We discuss: How to pitch to B2B publications How to tell good B2B stories How often should you pitch? Using editorial calendars Paid vs. editorial  How about other content types? How to know where to pitch. And more... Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs." Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX

Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.  Join us and check out her podcast here: https://lnkd.in/gEm-MJMv

Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable.  Join us.   Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF

Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show. But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer

Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me. Today, for Episode 500, I want to talk about the comfort zone. You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say. But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable? I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started podcasting or livestreaming the podcast. Listen to the episode and read more here: http://christophtrappe.com/comfort-zone

Leonard J. Scheiner works with lawyers to drive leads.  In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.  Join us. Learn more about Leonard's company: https://gogeekhaus.com/

Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.   Join us and check out his company here: https://admanity.com/

Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.   Connect with Laura here: https://lnkd.in/g-dnwkJJ