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The Business Storytelling Podcast

Latest episodes

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Jun 28, 2022 • 27min

502: How to keep each other accountable

Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable.  Join us.   Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF
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Jun 25, 2022 • 11min

501: Using a livestream countdown timer

Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show. But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer
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Jun 20, 2022 • 17min

500: Do you have to be in or out of your comfort zone to create good content?

Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me. Today, for Episode 500, I want to talk about the comfort zone. You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say. But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable? I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started podcasting or livestreaming the podcast. Listen to the episode and read more here: http://christophtrappe.com/comfort-zone
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Jun 19, 2022 • 27min

499: How lawyers establish authority with consumers through good marketing

Leonard J. Scheiner works with lawyers to drive leads.  In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.  Join us. Learn more about Leonard's company: https://gogeekhaus.com/
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Jun 16, 2022 • 27min

498: How to attract consumers to your brand

Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.   Join us and check out his company here: https://admanity.com/
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Jun 13, 2022 • 27min

497: How to establish rapport in business storytelling

Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.   Connect with Laura here: https://lnkd.in/g-dnwkJJ
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Jun 7, 2022 • 28min

495: How to tell your business' story with a small team

Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss: tools to use mindset how to start and spot stories and more... Join us and check out this related article on finding time to write: https://www.christophtrappe.com/making-time-for-writing/
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May 26, 2022 • 27min

492: Using video storytelling strategies that work

Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:   What video strategies work? How do you integrate them with your overall content strategy  How about vlogging?  And more...  Join us and connect with Emmy here: https://www.emmywu.com/
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May 20, 2022 • 27min

491: How to come up with a good name for a brand

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.   We discuss: What makes a good brand name? How about the legal stuff? Does the website domain matter? How to pick a name? Is crowdsourcing a good idea? And more... Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk Need branding help? Contact his agency here: https://www.heirloomagency.com/
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May 17, 2022 • 27min

490: How to tailor business storytelling to Gen Z

Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.   What do we need to know about them as business storytellers?  How do we involve them?  And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)   Learn more about Hana on her website: http://www.genzplanet.com More about business storytelling: https://www.christophtrappe.com/business-storytelling/

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