505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

Content marketer Megan Horn joins me to discuss the topic.  

We discuss:

• How to pitch to B2B publications
• How to tell good B2B stories
• How often should you pitch?
• Using editorial calendars
• Paid vs. editorial 
• How about other content types?
• How to know where to pitch.
• And more...

Check out her article on the topic here: https://lnkd.in/gwZc6Rdw