The Business Storytelling Podcast

Trappe Digital LLC

Episodes

Mentioned books

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Jun 7, 2022 • 28min

495: How to tell your business' story with a small team

Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss: tools to use mindset how to start and spot stories and more... Join us and check out this related article on finding time to write: https://www.christophtrappe.com/making-time-for-writing/
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May 26, 2022 • 27min

492: Using video storytelling strategies that work

Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:   What video strategies work? How do you integrate them with your overall content strategy  How about vlogging?  And more...  Join us and connect with Emmy here: https://www.emmywu.com/
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May 20, 2022 • 27min

491: How to come up with a good name for a brand

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.   We discuss: What makes a good brand name? How about the legal stuff? Does the website domain matter? How to pick a name? Is crowdsourcing a good idea? And more... Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk Need branding help? Contact his agency here: https://www.heirloomagency.com/
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May 17, 2022 • 27min

490: How to tailor business storytelling to Gen Z

Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.   What do we need to know about them as business storytellers?  How do we involve them?  And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)   Learn more about Hana on her website: http://www.genzplanet.com More about business storytelling: https://www.christophtrappe.com/business-storytelling/
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May 17, 2022 • 18min

489: How to be a good podcast guest

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest
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May 13, 2022 • 27min

488: How to turn your book into a bestseller

Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H
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May 11, 2022 • 28min

487: Are you making the most of content operations?

On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.  We discuss:   What are content ops?  How do you know that you need content ops?  How do you set up a team?  What does success look like?  And more...   Join us.   Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib
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May 9, 2022 • 27min

486: Don't make your editors drink - and here's how to accomplish that

Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3
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May 7, 2022 • 14min

485: How to use Instagram calls to action

No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action. Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action
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May 5, 2022 • 27min

484: How to build diverse content teams

Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: https://lnkd.in/gsUAZKkw Join us. To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content

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