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The Business Storytelling Podcast

Latest episodes

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May 17, 2022 • 18min

489: How to be a good podcast guest

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest
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May 13, 2022 • 27min

488: How to turn your book into a bestseller

Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H
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May 11, 2022 • 28min

487: Are you making the most of content operations?

On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.  We discuss:   What are content ops?  How do you know that you need content ops?  How do you set up a team?  What does success look like?  And more...   Join us.   Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib
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May 9, 2022 • 27min

486: Don't make your editors drink - and here's how to accomplish that

Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3
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May 7, 2022 • 14min

485: How to use Instagram calls to action

No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action. Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action
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May 5, 2022 • 27min

484: How to build diverse content teams

Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: https://lnkd.in/gsUAZKkw Join us. To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content
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Apr 29, 2022 • 27min

483: What is the audio AI revolution? A chat with Ron Jaworski of Trinity Audio

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. https://www.christophtrappe.com/audio-branding/ This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here: https://lnkd.in/g9s4ZEBe
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Apr 28, 2022 • 27min

482: How to increase revenue with your website

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041.
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Apr 24, 2022 • 27min

482: What is LinkedIn Audio?

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.  We discuss: What is LinkedIn Audio? How to get LinkedIn Audio? How do you know that you have it? How to run a LinkedIn Audio room. And more... Connect with Judi here: https://lnkd.in/gwM4ee6V
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Apr 23, 2022 • 15min

496: How to multistream and what platforms to use

Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss: What is multistreaming?  Good platforms to multistream Where should we multistream to?  After the multistream Read the related article here: http://christophtrappe.com/multistream

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