The Business Storytelling Podcast

Trappe Digital LLC

Episodes

Mentioned books

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Apr 29, 2022 • 27min

483: What is the audio AI revolution? A chat with Ron Jaworski of Trinity Audio

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. https://www.christophtrappe.com/audio-branding/ This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here: https://lnkd.in/g9s4ZEBe
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Apr 28, 2022 • 27min

482: How to increase revenue with your website

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041.
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Apr 24, 2022 • 27min

482: What is LinkedIn Audio?

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.  We discuss: What is LinkedIn Audio? How to get LinkedIn Audio? How do you know that you have it? How to run a LinkedIn Audio room. And more... Connect with Judi here: https://lnkd.in/gwM4ee6V
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Apr 23, 2022 • 15min

496: How to multistream and what platforms to use

Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss: What is multistreaming?  Good platforms to multistream Where should we multistream to?  After the multistream Read the related article here: http://christophtrappe.com/multistream
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Apr 21, 2022 • 14min

481: What podcast metrics matter?

Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to. But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss: What are podcast metrics?  The biggest problems with podcast metrics  How to decide what metrics matter Read the related article on the topic here: http://christophtrappe.com/podcast-metrics
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Apr 20, 2022 • 15min

494: How to involve executives in your content strategy

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph.
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Apr 19, 2022 • 26min

480: How to tell historical stories: The Coca-Cola Trail

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more here: https://lnkd.in/gbbHV3H3 We discuss:  How to tell historical stories The advantage of in-person interviews And more...
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Apr 17, 2022 • 8min

493: How fast is Verizon 5G UW?

Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others? Find out on this episode and read the related article here: http://christophtrappe.com/verizon-5g-uw
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Apr 16, 2022 • 23min

479: How to improve written communication skills

Let's discuss how to be better at communicating with our customers through the written word.  I discuss: What are written communication skills Why are some so bad at this? How to improve written communication skills And more... Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link) For an article on this topic: christophtrappe.com/written-communication-skills
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Apr 9, 2022 • 9min

478: Doing live audio monitoring correctly during a podcast or livestream

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable. In this episode, I discuss how we can do a better job with live audio monitoring. Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring

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