Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to. But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss: What are podcast metrics?  The biggest problems with podcast metrics  How to decide what metrics matter Read the related article on the topic here: http://christophtrappe.com/podcast-metrics

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph.

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more here: https://lnkd.in/gbbHV3H3 We discuss:  How to tell historical stories The advantage of in-person interviews And more...

Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others? Find out on this episode and read the related article here: http://christophtrappe.com/verizon-5g-uw

Let's discuss how to be better at communicating with our customers through the written word.  I discuss: What are written communication skills Why are some so bad at this? How to improve written communication skills And more... Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link) For an article on this topic: christophtrappe.com/written-communication-skills

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable. In this episode, I discuss how we can do a better job with live audio monitoring. Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring

Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them. Let's dive in. You can also read more here: http://christophtrappe.com/how-to-create-web-stories

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update." I discuss this strategy in today's episode. Read the related article here: http://christophtrappe.com/new-job-announcement

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!   Order her book here: https://amzn.to/3543SeI

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding. We discuss: Why having an audio brand matters How to create a brand strategy that includes audio Licensing audio versus creating And more... Join us.  Read more about audio branding here: https://www.christophtrappe.com/audio-branding/