The Business Storytelling Podcast

Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them. Let's dive in. You can also read more here: http://christophtrappe.com/how-to-create-web-stories

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update." I discuss this strategy in today's episode. Read the related article here: http://christophtrappe.com/new-job-announcement

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!   Order her book here: https://amzn.to/3543SeI

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding. We discuss: Why having an audio brand matters How to create a brand strategy that includes audio Licensing audio versus creating And more... Join us.  Read more about audio branding here: https://www.christophtrappe.com/audio-branding/

Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other. Join us and connect with her here: https://lnkd.in/gC6pstHq

April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool. But they’re also dangers with them. In 2020,  April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s likely another year where it’s better to skip them. I’ve done a number of April fool campaigns: Market research platform releases positivity-only filter  BREAKING: Neighborhood marketing committee uses 15,000 billable hours to sell free desk on the curb Study: The future of content is emoji content to drive relevance I discuss my checklist in this episode and you can also read it here: http://christophtrappe.com/april-fool

Shane Salk creates audio series in electronic entertainment and advertising.  Let's see what we can learn from him to create better audio experiences in our business storytelling. Join us.   We discuss: The importance of good audio What is good audio? How to create a cliffhanger And more... Connect with him here: www.CarceremTheSeries.com

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen.   Join us and grab a copy of the book here: https://amzn.to/3g55OWo

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the responding. The emails I get usually ask about: submitting a guest post being a sponsored guest on my podcast I do accept both of these but my response is really just a copy and paste job. So I wondered if there is a way to automatically respond in Gmail to those emails. And there is. You can set a filter based on keywords in an email to trigger an automatic reply. That reply pulls from a template that you have to create in Gmail. In this episode, I discuss: Creating templates in Gmail Automatically respond to common email requests in Gmail Read more in this blog post: http://christophtrappe.com/how-to-automatically-respond-to-emails-in-gmail

Junae Brown, CEO of Browned 2 Perfection Agency, joins me to discuss the topic on this live recording of the Business Storytelling Podcast. Join us. What questions do you have about marketing authentically?