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The Business Storytelling Podcast

Latest episodes

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Mar 25, 2022 • 27min

473: How to create connections in the digital age

Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other. Join us and connect with her here: https://lnkd.in/gC6pstHq
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Mar 21, 2022 • 7min

472: How your brand can decide whether or not to do an April fool story

April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool. But they’re also dangers with them. In 2020,  April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s likely another year where it’s better to skip them. I’ve done a number of April fool campaigns: Market research platform releases positivity-only filter  BREAKING: Neighborhood marketing committee uses 15,000 billable hours to sell free desk on the curb Study: The future of content is emoji content to drive relevance I discuss my checklist in this episode and you can also read it here: http://christophtrappe.com/april-fool
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Mar 19, 2022 • 27min

471: How to create better audio in your storytelling

Shane Salk creates audio series in electronic entertainment and advertising.  Let's see what we can learn from him to create better audio experiences in our business storytelling. Join us.   We discuss: The importance of good audio What is good audio? How to create a cliffhanger And more... Connect with him here: www.CarceremTheSeries.com
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Mar 16, 2022 • 27min

470: Author chat: Rethinking lead generation

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen.   Join us and grab a copy of the book here: https://amzn.to/3g55OWo
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Mar 11, 2022 • 6min

469: How to automatically respond to emails in Gmail

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the responding. The emails I get usually ask about: submitting a guest post being a sponsored guest on my podcast I do accept both of these but my response is really just a copy and paste job. So I wondered if there is a way to automatically respond in Gmail to those emails. And there is. You can set a filter based on keywords in an email to trigger an automatic reply. That reply pulls from a template that you have to create in Gmail. In this episode, I discuss: Creating templates in Gmail Automatically respond to common email requests in Gmail Read more in this blog post: http://christophtrappe.com/how-to-automatically-respond-to-emails-in-gmail
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Mar 10, 2022 • 26min

468: Are you marketing authentically?

Junae Brown, CEO of Browned 2 Perfection Agency, joins me to discuss the topic on this live recording of the Business Storytelling Podcast. Join us. What questions do you have about marketing authentically?
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Mar 7, 2022 • 27min

467: Change your habits - teller better business stories

I'm joined by author Marc Reklau to discuss the topic. Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want," which you can order here: https://amzn.to/3tPR3z3
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Mar 4, 2022 • 27min

466: How content technology supports your content operations

Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me.  Join us. Also, don't miss  the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-C
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Mar 1, 2022 • 27min

465: Foresight to tell better corporate stories

Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into: 1) How do we go about understanding the future and how it relates to our company? 2) How do we implement this knowledge into our strategic corporate storytelling? 3) How about adjusting as the future becomes the present, aren't there always things that turn out differently? Connect with Rebecca here: https://lnkd.in/gEthK5sR
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Feb 26, 2022 • 27min

464: How to tell business stories through video blogs and podcasts

Vikram Rajan, of Video Socials, joins me to discuss: What's a video blog? How do you create one? Why would you? How to get better at it And more... Join us and learn more about Video Socials at videosocials.net

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