474: How to create a brand strategy that includes audio? A chat with Shez Mehra

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.

We discuss:

• Why having an audio brand matters
• How to create a brand strategy that includes audio
• Licensing audio versus creating
• And more...

Join us. 

Read more about audio branding here: https://www.christophtrappe.com/audio-branding/