April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool.
But they’re also dangers with them. In 2020, April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s likely another year where it’s better to skip them.
I’ve done a number of April fool campaigns:
I discuss my checklist in this episode and you can also read it here: http://christophtrappe.com/april-fool
The Business Storytelling Podcast