The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Mar 7, 2022 • 27min
467: Change your habits - teller better business stories
I'm joined by author Marc Reklau to discuss the topic.
Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want," which you can order here: https://amzn.to/3tPR3z3
Mar 4, 2022 • 27min
466: How content technology supports your content operations
Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me. Join us.
Also, don't miss the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-C
Mar 1, 2022 • 27min
465: Foresight to tell better corporate stories
Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into:
1) How do we go about understanding the future and how it relates to our company?
2) How do we implement this knowledge into our strategic corporate storytelling?
3) How about adjusting as the future becomes the present, aren't there always things that turn out differently?
Connect with Rebecca here: https://lnkd.in/gEthK5sR
Feb 26, 2022 • 27min
464: How to tell business stories through video blogs and podcasts
Vikram Rajan, of Video Socials, joins me to discuss:
What's a video blog?
How do you create one?
Why would you?
How to get better at it
And more...
Join us and learn more about Video Socials at videosocials.net
Feb 23, 2022 • 27min
463: Are you following these tips to present better online?
David Kerrigan, author of “Better Online Presenting: Tips and Technologies” joins me to offer tips and tricks to make online presentations better.
Join us and grab the book here: https://amzn.to/3pVUO3t
Feb 19, 2022 • 28min
462: How to use Flipboard as part of your content strategy
Christel van der Boom of Flipboard joins me to discuss the topic.
We covered:
What is Flipboard
How do you start a magazine on Flipboard?
How to become a Flipboard publisher
And more...
Join us. Check out Flipboard at flipboard.com.
Feb 13, 2022 • 27min
461: What's on tap for emailing marketing this year?
Matthew Vernhout, email marketing expert, returns to the show to review email marketing last year and looks ahead to this year with us. Join us. Connect with Matthew here: https://emailkarma.net
Feb 12, 2022 • 27min
460: Do you use anchor text correctly?
Manick Bhan of LinkGraph.io joins me on this live episode of The Business Storytelling Podcast to discuss all things anchor text.
We discuss:
What is anchor text
How do you pick good anchor text
Why anchor text matters
Who should pick anchor text
And more...
Join us.
Check out his company here: https://linkgraph.io/
Feb 10, 2022 • 27min
459: How to write by formula
Matthew Woodget returns to the show to discuss the topic with me. We discuss:
Why formulas work in business storytelling
What should be included
How to use storytelling formulas
And more...
Join us.
Connect with Matthew at gonarrative.com.
Feb 7, 2022 • 29min
458: How to build community on social media
Diana Richardson of SEMRush joins me to discuss the topic. We chat about:
Why community matters
Where to build it
Where to start
How to keep it relevant
What's the right size of a niche
Join us and check out SEMRush here: https://www.semrush.com/
