The Business Storytelling Podcast

Trappe Digital LLC

Episodes

Mentioned books

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Feb 4, 2022 • 27min

457: Author chat: What's an embedded entrepreneur?

Arvid Kahl wrote "The Embedded Entrepreneur" and joins me on this episode to talk about what that means and how it can help your business. We discuss: the importance of building audience how to participate in your audience how to provide ongoing value to your audience and more... Join us. Grab a copy of his book here: https://amzn.to/3dUT1F7
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Feb 1, 2022 • 27min

456: How to be a results-driven leader

Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips.  Join us and grab a copy of the book here: https://amzn.to/33bWaxV  This episode is supported by Stewart Leadership. Learn more here: https://lnkd.in/egT2e-aK
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Jan 29, 2022 • 28min

455: “Good comes first” author chat: Mark S. Babbitt

Let’s talk about creating better cultures at work. Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://amzn.to/3EtCpzo
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Jan 26, 2022 • 28min

454: Leading with integrity + avoid the "fake it till you make it" trap

Sabrina Horn, author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.  Check out Sabrina's book here: https://amzn.to/3DhlXRY
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Jan 23, 2022 • 27min

453: Author chat: Positioning for Advantage with Kimberly Whitler

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8
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Jan 20, 2022 • 27min

452: What’s good copy in your email marketing? A chat with Samar Owais

Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails  Writing for people How to handle replies And more... Connect with her here: https://samarowais.com/ Read more on email writing best practices here: https://www.christophtrappe.com/9-tips-for-better-email-marketing-writing/
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Jan 17, 2022 • 27min

451: Do you have these misperceptions about copywriting?

Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?   Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode.  Join us. Connect with Jacob here: https://jacobmcmillen.com/contact-me/
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Jan 10, 2022 • 27min

450: How to do branded content correctly

Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.  
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Jan 5, 2022 • 27min

449: Author chat: Why your story drives your brand [Paul Furiga]

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "stories" and Stories  how to uncover your story  what's storycrafting   ...and more.   Grab a copy of his book here: https://amzn.to/344AbJX  This episode is sponsored by WordWrite and produced by Trappe Digital LLC.
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Dec 31, 2021 • 27min

448: How to validate ideas

Will Russell of Russell Marketing joins me to discuss the topic. Join us.  We cover: How to come up with ideas. How to bring the smallest version of them to market to test. How to get customer feedback. And more... Connect with Russell's company here: http://russellmarketing.co

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