Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8

Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails  Writing for people How to handle replies And more... Connect with her here: https://samarowais.com/ Read more on email writing best practices here: https://www.christophtrappe.com/9-tips-for-better-email-marketing-writing/

Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?   Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode.  Join us. Connect with Jacob here: https://jacobmcmillen.com/contact-me/

Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.  

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "stories" and Stories  how to uncover your story  what's storycrafting   ...and more.   Grab a copy of his book here: https://amzn.to/344AbJX  This episode is sponsored by WordWrite and produced by Trappe Digital LLC.

Will Russell of Russell Marketing joins me to discuss the topic. Join us.  We cover: How to come up with ideas. How to bring the smallest version of them to market to test. How to get customer feedback. And more... Connect with Russell's company here: http://russellmarketing.co

Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators. Listen to this episode and read the related article here: https://www.christophtrappe.com/should-content-creators-even-bother-with-cinematic-mode-on-iphone-13/

To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions: one-on-one on other channels, for other customers who might have the same question as part of an integrated approach You can also read the article version here: https://www.christophtrappe.com/answer-customer-questions/

LinkedIn ads expert Anthony Blatner joins me to discuss the topic. We cover:  When to use LinkedIn ads Who should use LinkedIn ads How targeting works for LinkedIn ads And more .... Join us. Connect with Anthony's company here: https://speedworksocial.com/

Loyalty programs can be highly beneficial to companies and consumers, which make them a great strategy in my book. Everyone wins or can win. Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loyalty program? Every is a strong word, but there's probably more than do today. I mean, even my gas station now has a sophisticated program. Read next: What turns a repeat customer into a loyal customer? In this episode, I discuss: What are loyalty programs? How can loyalty programs work best? Why do consumers use them? Biggest advantages for businesses What companies could run loyalty programs? Read even more here: http://christophtrappe.com/loyalty-programs