The Business Storytelling Podcast

Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators. Listen to this episode and read the related article here: https://www.christophtrappe.com/should-content-creators-even-bother-with-cinematic-mode-on-iphone-13/

To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions: one-on-one on other channels, for other customers who might have the same question as part of an integrated approach You can also read the article version here: https://www.christophtrappe.com/answer-customer-questions/

LinkedIn ads expert Anthony Blatner joins me to discuss the topic. We cover:  When to use LinkedIn ads Who should use LinkedIn ads How targeting works for LinkedIn ads And more .... Join us. Connect with Anthony's company here: https://speedworksocial.com/

Loyalty programs can be highly beneficial to companies and consumers, which make them a great strategy in my book. Everyone wins or can win. Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loyalty program? Every is a strong word, but there's probably more than do today. I mean, even my gas station now has a sophisticated program. Read next: What turns a repeat customer into a loyal customer? In this episode, I discuss: What are loyalty programs? How can loyalty programs work best? Why do consumers use them? Biggest advantages for businesses What companies could run loyalty programs? Read even more here: http://christophtrappe.com/loyalty-programs

Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball. Check out the site here: https://lnkd.in/eGY58pWk

Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us. We discuss all kinds of topics around ideating better. Read more about being creative in this article: https://authenticstorytelling.net/creativity/ Learn more about Stacyann here: https://lnkd.in/efPVqxvJ

How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions. But at the end of the day if nobody looks at our content it can’t reach any goals - no matter what they are. We want content to perform and we need it to perform. Because if it doesn’t why are we even creating it? So how should we measure that performance? I’ve tried a number of different ways to try to measure performance. By day, by week and even by month. Just follow the standard calendar time frames. Every way has its positives and negatives. The way that I have seen work the best is the 30-day rolling model. I discuss this in this episode. Read this related article: https://www.christophtrappe.com/measure-content-performance/

When should we use acronyms in our content? Seems like a simple question that isn't asked often. I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acronyms. For example, laser is an acronym that stands for light amplification by stimulated emission of radiation, according to the AP Stylebook. But let's dive into things here one step at a time: What are acronyms? Why do writers use them? The reason not to use them. Read more about the topic here: http://christoptrappe.com/acronyms

We certainly have enough data. Why not use it to tell better stories?   Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories. Connect with Stacker here: https://stacker.com/about-us Amanda here: https://www.linkedin.com/in/amandamilligan/

Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.  We discuss:  What energy innovations are on the horizon  How do the stories of those innovations get shaped  And more...  Join us and check out Jesson's company here: energyogre.com   This episode is produced by Trappe Digital LLC and supported by Energy Ogre.