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The Business Storytelling Podcast

440: When to use acronyms in your content

Dec 6, 2021
09:38

When should we use acronyms in our content? Seems like a simple question that isn't asked often.

I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acronyms.

For example, laser is an acronym that stands for light amplification by stimulated emission of radiation, according to the AP Stylebook.

But let's dive into things here one step at a time:

  • What are acronyms?
  • Why do writers use them?
  • The reason not to use them.

Read more about the topic here: http://christoptrappe.com/acronyms

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