The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Nov 26, 2021 • 29min
437: Why branding still matters and what that even means
Jason Davis and Mitch Gregory of NerdBrandAgency.com join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands! Skip the intro - 00:37
Nov 22, 2021 • 27min
436: How to build your thought leadership program
Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us.
Connect with her company here: https://lnkd.in/ewyQxNZk
Nov 18, 2021 • 27min
435: What’s renegade marketing?
Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”
We discuss:
Why brands need to be distinctly different.
The importance of experimentation.
What to do about employee advocacy.
And more...
Join us and grab his book here: https://amzn.to/3mivlhH
Nov 17, 2021 • 29min
434: How to Make Your Big Ideas Irresistible
Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.”
Join us and grab a copy of her book here: https://amzn.to/3l0poGQ
Nov 15, 2021 • 27min
433: How to create better marketing by asking better questions
Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.
We discuss:
Why teams struggle to ask good questions.
How teammembers can learn to ask better questions.
What questions should be asked?
And more...
Join us and grab a copy of his book here: https://amzn.to/3oe5Ro9
Nov 13, 2021 • 27min
432: What are creator coins?
The latest topic in cryptocurrency are creator coins.
What are they and what do content creators need to know about them.
Kerry O'Shea Gorgone and Chris Brogan join me to give us the scoop.
Nov 11, 2021 • 28min
431: How to use Twitter Spaces in your content strategy
Twitter Spaces are audio rooms on Twitter. Think Clubhouse but on Twitter.
Expert Samantha Postman joins me on this episode to discuss the topic. Join us. Connect with her here: https://lnkd.in/eaP4P_YW
Nov 9, 2021 • 28min
430: What is humane marketing?
Sarah Santacroce joins me on this episode to talk about her journey to her new brand and creating marketing that relates to people. Join us.
Connect with her here: https://lnkd.in/ej73xc3q
Grab her book on the topic here: https://amzn.to/39Uzmms
Nov 7, 2021 • 27min
429: What’s the role of internet radio networks in your content strategy?
Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic. Join us.
We discussed:
What's the role of internet radio networks?
How do they work?
Who should broadcast on them?
And much more...
Check out the network and this show on it here: https://lnkd.in/egJe2wZ4
Nov 5, 2021 • 27min
428: Author chat: Swagger with Leslie Ehm
Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want."
We discuss:
What is the new definition of swagger?
Why finding and being yourself matters.
What are the key blockers to swagger?
And more...
Join us and grab a copy of her book here: https://amzn.to/3AGRwUL
